Marketing Manager / Marketing Specialist / Communications Manager to join a global manufacturer based in Portsmouth, Hampshire.
The Marketing Manager / Marketing Specialist / Communications Manager will be responsible for the direct and indirect marketing of technical engineering products and execute the central marketing plan in line with the company's strategy. You'll lead and develop attractive and effective multi-channel marketing initiatives, campaigns, and promotions to drive lead generation, new customer acquisition, and retain existing customers.
The successful Marketing Manager will be experienced in commercial / technical product / engineering marketing with expertise in digital, traditional, and social marketing. You will be required to use the CRM with email marketing platforms to execute promotional, direct marketing, and advertising campaigns.
This is a hybrid position; the successful candidate will need to be within commuting distance to Portsmouth.
Package:
£40,000-£45,000 depending on experience
25 days holiday plus bank holidays
Pension contributions
Responsibilities:
1. Supporting the UK sales and production management teams
2. Responsible for the direct and indirect marketing of technical engineering products and execute the central marketing plan in line with the company's strategy
3. Design multi-channel marketing campaigns for lead generation, customer acquisition, and retention
4. Develop marketing packages aligned with company strategy
5. You will be required to use the CRM with email marketing platforms to execute promotional, direct marketing, and advertising campaigns
6. Maintain campaign data in CRM, ensuring all local campaign information is current
7. Use of Adobe CC and Canva
8. Provide copy-editing, fact-checking, and formatting for promotional materials, including digital and print content
9. Organise production of major marketing materials, corporate videos, and product launch documentation
10. Generate contacts for sales teams and manage exhibitions, trade events, and promotional events
11. Monitor market and competitor trends, with occasional international travel for events
Requirements:
1. Previous marketing experience as a Marketing Manager / Marketing Specialist / Communications Manager or similar working with a manufacturing, engineering or technical product
2. Experience using a CRM and email marketing platforms
3. Experience with direct and indirect marketing
4. Experience using Adobe CC, Canva or similar
5. Marketing, Business or CIM qualification
6. Commutable to Portsmouth
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