Job Description Job Purpose: Manage assigned product line to achieve company goals and targets. Elaborate strategy, business / marketing plan and products roadmap for current and potential new markets addressed by Smiths Interconnect which maximize sales, gross profit and trading profit and grow Smiths Interconnect at a market leading rate. Obtain competitive information from external consultants / surveys and conduct in-depth economical and technical benchmarks resulting in a good understanding of competitive landscape. Based on future market requirements, define the right technology and products (connector, harness, and integrated assemblies) developed by engineering. In close collaboration with sales teams and Marketing Communication, participate in the elaboration of all go-to-market strategies and materials. Develop pricing strategies to maximize profit, revenue and market share. Deliver customer satisfaction while providing long-term value for the company.