Senior Brand Manager, Hardys (EMEA)
Uncork your career leading the Hardys portfolio across UK & EMEA
Make an impact as part of the global brand team
Employer of Choice | Weybridge | Hybrid working | Enjoy staff wine allowance!
About us
Accolade Wines is a global leader in the wine industry, committed to enriching everyday moments through our iconic brands. As an Employer of Choice, were passionate about creating a positive and rewarding workplace for our people.
Our portfolio includes beloved brands such as Hardys, Grant Burge, St Hallett, Petaluma, Croser, Banrock Station, Mud House, Jam Shed, Tatachilla, Brookland Valley and many more.
About the role
We are now recruiting for a Senior Brand Manager - Hardys EMEA to join the Global Marketing team. This role is based in Weybridge, reporting to the Global Brand Director - Hardys, with dotted line reporting to the Europe Head of Brand to ensure strong and effective ways of working.
Youll be have dual responsibility for the Hardys portfolio across UK & EMEA and Global; including the development, implementation and optimisation of customer & consumer strategy and plans including budgets, portfolio, campaign and project management.
Key responsibilities include:
Develop & launch strategic brand plans to drive growth
Champion Hardys portfolio growth & lead innovation and advocate for resources
Extract powerful consumer insights to fuel strategy with key market data
Leverage data for optimised marketing to build effective, results-driven plans
Provide expert brand & market intelligence to inform decisions
Manage & optimise agency performance to develop & deliver impactful campaigns
Align brand strategy with retail execution to drive sales through shopper marketing
Deliver compelling stakeholder presentations to secure buy-in and action
Lead product innovation & development to bring new ideas to market
Maximise marketing investment & ROI to drive profitability
What youll bring:
We are looking for a seasoned marketing professional with a proven track record in managing large brands and navigating complex challenges.
The ideal candidate will have experience in FMCG or alcohol marketing, with a strong focus on delivering results and driving continuous improvement. You will be adept at prioritising your workload, working across multiple countries and markets, managing substantial budgets, and managing cross functional stakeholder relationships.
Youll also be able to demonstrate:
Experience as a Senior Brand Manager with 8+ years of experience in FMCG/alcohol marketing
Proven success in managing large brands with complex challenges
Experience working across multiple countries/markets
Strong track record of managing large A&P budgets
Expertise in measurement and evaluation to ensure strong ROI
Highly accountable and results-driven mindset
Experience working in matrix cross-region/functional teams
Ability to uncover powerful consumer insights and guide communication strategy
Collaborative style with well-developed communication, presentation, and influencing skills
Passion for wine
What you can expect:
Accolade Wines will provide the ideal climate and a hand-picked rewards package for you to make a difference in our growing global business.
We also offer:
Annual staff wine allowance and access to unique wine specials
Flexible working (Up to 2 days per week working from home)
Paid Parental Leave
Start your weekend early with our Fast Friday finishes!
Modern office located in Weybridge
Go Beyond Day - make a difference in your local community
Access to an extensive online learning library
Private Health Insurance Discounts & Annual Flu Vaccination Program
Employee Assistance Program & Various exclusive employee discounts
Want to find out more? Watch us in action here: https:/.youtube.com/watch?v=gRtn17Hgz8M
Ready to uncork your potential? Apply today!
At Accolade Wines we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.
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