Purpose of Post
The Marketing & Communications Officer will be responsible for the administration and co-ordination of consistent marketing and communications messages and activities, promotions, exhibitions, PR campaigns, social media, digital/website content, uphold brand integrity, which enhances and grows the reputation and awareness of IMO Charity.
The Marketing and Communications Officer will play a key role in supporting the Business Development Manager to manage the ‘public face’ of IMO Charity. It is expected that the Marketing & Communications Officer will contribute strategically and creatively about how to promote the organisations services and activities to engage all members and stakeholders, offering inventive ideas for creating captivating marketing content and the drive to deliver it with a flair for language, keeping up-to-date with changes in the social media and attention to detail.
The Marketing & Communications Officer will work closely with the staff, supporting them to develop and deliver communication plans, in line with meeting the overall strategic objectives of the organisation.
A prime area of responsibility will be to work with the Business Development Manager and other team members in delivering contractual obligations and impact reporting associated with marketing and communications across all projects.
The officer will support the IMO Charity team by inputting and contributing towards the activities and development of tenders, grant applications, market research, membership support, data analysis, events and any other activities required to achieve IMO Charity marketing objectives.
Principal Responsibilities
Work with Business Development & Governance Strand to develop/deliver the organisations marketing and communication strategy as well as specific project strategies across the entire spectrum of IMO Charity services.
Co-ordinate the day-to-day internal and external communications and marketing activities of IMO Charity and its services.
Liaising with internal staff, external stakeholders, members and partners to collate information and ensure that all marketing materials contain appropriate information about IMO Charity activities and services.
Liaising with other member organisations to develop joint initiatives to market and promote IMO Charity and its services.
Co-ordinate and implement specific marketing campaigns and targeted promotions to ensure desired objectives are achieved timely and within budget.
Co-ordinate the preparation of press statements, media articles and public relations activities to promote IMO Charity and its services, as well as collating press cuttings.
Undertaking copywriting, proofing, image collation and final proofing for print, online content and reports.
Ensure that IMO Charity communication outputs are of a high standard, respond to the needs of the target audience, and are delivered within agreed budgets and timelines.
Contribute towards maintaining a strong brand for IMO Charity including impact and fit-for-purpose publications, web site, social media and promotional items.
Ensuring information on IMO Charity’s website is regularly updated and managed, including third party websites, containing information about our services.
Ensuring that IMO Charity is maximising online marketing opportunities including search engine optimisation and social networking opportunities.
Evaluating the success of marketing campaigns, website statistics and provide regular reports for IMO Charity Senior Management Team and Board of Trustees.
Liaising with external design, print suppliers as appropriate to produce any publications, leaflets, brochures, advertisements and publicity materials required.
Undertake research to help plan and prepare for communications activity surrounding tenders, grant applications, new markets and business development opportunities.
Additional Responsibilities
Keep abreast of current trends and professional developments in marketing, the charity sector and local and national policy.
Represent IMO Charity at meetings, conferences and exhibitions as required.
Provide a non-discriminatory service and treat all who access IMO Charity fairly and equally.
Be aware of the Health and Safety requirements in the workplace, and in particular, as it relates to your service area and/or department.
Contribute to IMO Charity’s operational and strategic developments; including all related organisation objectives identified through the annual business plan.
Contribute to IMO Charity’s operational and strategic developments; in particular looking at system development through out IMO Charity.
Participate fully in personal supervision meetings and the annual staff review process and undertake any training deemed necessary for the role.
Review own delivery performance against agreed annual KPIs (key performance indicators), aiming to meet or exceed personal targets/performance levels.
Undertake additional duties, training and/or hours of work as may be reasonably required, which are appropriate to the levels of responsibility within the role.
Experience
* Coordinating marketing campaigns across a broad range of topic - Essential
* Experience of developing innovative communication methods that support the development of services and activities - Essential
* Experience of evaluating the success of marketing campaigns - Essential
* Collating and producing marketing collateral - Essential
* Experience of creating and delivering marketing campaigns - Essential
* Experience of and commitment to meeting data protection requirement - Essential
* Experience in using Adobe Creative Suite including Photoshop, InDesign and Illustrator -Desirable
* Working in a team structure - Essential
* Working to clear policies and procedures -Essential
* Working to targets and deadlines - Essential
Knowledge
* Comprehensive knowledge of marketing techniques and practice - Essential
* Extensive knowledge of direct marketing methods and current trends in the field - Essential
* Familiarity with implementing brand guidelines - Essential
* Ability to provide accurate, clear, concise and informative communication and engagement plans - Essential
* A thorough knowledge of tracking and evaluation methods across a range of marketing communications channels - Essential
* Experience of social media & web development - Essential
* Experience of event planning and event marketing - Essential
* Knowledge of Adobe Graphics Packages - Desirable
Skills
* People/Team management skills - Essential
* Command authority and exercise good judgement - Essential
* High level of organisational, administrative and report writing skills - Essential
* Excellent written and verbal communication skills - Essential
* Excellent organisational skills, with the ability to prioritise and multitask - Essential
* Highly competent in the use of Word and Excel - Essential
* Excellent proof-reading skills and attention to detail - Essential
Qualification
* 5 GCSE grades A-C (Level 2) including English Language - Essential
* HDC, HND or Degree, ideally in marketing or a design, or equivalent experience and track record in marketing or design - Desirable
Personal Qualities
1. Ambition to develop your knowledge and skills in Marketing and the collation of data
2. Proactive approach to problem solving and confident in resolving ambiguity
3. Confidence in working with new people or unfamiliar situations
4. A innovative, enthusiastic and creative individual
5. Flexible and positive approach to change
6. Ability to work flexibly at certain times of year according to the demands of our projects
7. Ability to work on initiative with minimum supervision
8. Excellent interpersonal skills, with the ability to engage strangers and put them at ease
9. Innovative and forward-thinking approach to continual improvement
10. Commitment to and knowledge of Equality & Diversity.
11. Commitment to and an understanding of Ethical & Environmental issues and Health & Safety
Why Join IMO?
Working with IMO means becoming part of a passionate, dedicated team that values innovation, integrity, and compassion. We offer a supportive and flexible working environment where your ideas are welcomed, your growth is encouraged, and your work makes a visible difference. This is more than a job – it’s a chance to be part of something meaningful, right at the heart of community change.
Employee Benefits:
25 days plus 8 bank holidays, Flexible working arrangements, Pension Scheme, Sick pay, Internal staff well-being group to support staff welfare, Personal development opportunities, Free staff parking, Health Benefits