The Revolution Beauty Junior Brand Manager is responsible for supporting the Brand Manager in the development, implementation and management of the Revolution Beauty Groups company brand strategy across multiple international markets and multiple channels. This is a true Global & Omnichannel role and the perfect role for a consumer centric, beauty enthusiast who can work with agility, speed and bucketloads of passion.
Reporting into the Brand Manager you will work closely with the Product Development team & cross functionally with all key stakeholders across the business, to become the subject matter expert of your Beauty Categories, and to work with the Brand Manager on building a full and winning Global 360 launch plan for each of your product launches & campaign initiatives.
This includes using customer insights effectively, building comprehensive knowledge on the competitive landscape, understanding regional & cultural nuances and needs through working closely with local marketing & commercial teams, to ultimately inform the Global to Local strategy, ensuring your global marketing campaigns promote the brand equity consistently and qualitatively across all touch points and across all markets, ready for execution excellence.
The 360-launch plan you develop with the Brand Manager will define the end-to-end customer experience, including influencing essential product messaging & information on product artwork, working with the VM team to create instore presence and power, with the art studio to create a winning toolkit of high impact, high quality images and assets. You will work hand in hand with your PR, Influencer, Social & Paid colleagues and agencies to ensure they are clear on the overarching strategy and ambition to inform their plans. And finally, you will ensure this experience is replicated on all owned digital channels. You will support in building top notch Marketing Decks, in a timely way, with the full 360 vision, ambition and plan brought to life, for the commercial teams to build & execute with their partners.
You will support in continuously conducting performance analysis and ongoing monitoring of initiatives and campaigns to get a strong understanding of best practice through clear ROI/KPI metrics, working with the Brand Manager and Head of Brand Marketing to continue to report back to the business and inform your ongoing strategy.
Finally – you will support with ensuring there is timely communication with internal and external stakeholders, including senior management, business partners and agencies to ensure clarity and alignment is secured at all stages, in doing so, ensuring high calibre launch plans are secured and executed on.
What You’ll Do
1. Assist the Brand Manager & Head of Brand Marketing in overseeing the development, implementation and management of the Revolution Beauty Groups company brand strategy
2. Support on leading the global approach to brand campaigns and product launches, ensuring all key stakeholders and local markets are clearly informed on the campaign strategy, critical path, and execution plans
3. Ensure campaigns align with brand identity, resonate with target consumers, and maintain a cohesive brand image.
4. Clearly brief and work collaboratively with key teams across the business - Studio, Design, Social, VM, Sales, Commercial & Product teams to deliver on the 360-marketing plans
5. Utilize trend and competitor insights to inform campaign decisions
6. Work with the Brand Manager to analyse market insights, sales, and brand health performance to support growth objectives and adapt future strategies
7. Support on the management and delivery of campaign toolkits and planning toolkits
8. Oversee campaign creative briefing on your campaigns, from concept development to execution, localization, and delivery
9. Manage and mentor the Brand Content Creators within the Global Brand Team
What You’ll Have
1. Good knowledge of brand marketing with 2-3 years previous experience in a related role
2. A true passion for all things beauty with a strong understanding of the industry
3. Some previous experience in executing on an omnichannel marketing approach including ecommerce, PR, Social and VM
4. A true creative thinker and innovator with the ability to execute on campaign concepts
5. A creative eye with some previous experience in briefing in content requirements to Studio/ Design teams, Content Creators and external agencies
6. Experience in presenting to cross-functional teams and external stakeholders
7. Strong organizational skills with the ability to work independently and cross-functionally in a fast-paced, dynamic environment
8. Strong copywriting skills
9. Good knowledge of Powerpoint and Excel
10. Experience in analysing Commercial, Market and Trend insights is preferable
We are on a mission to become the best beauty company in the world. Our people are a reflection of our customers, living our values and living with passion. In our world, we innovate, take ownership and fight for beauty that every person can enjoy. We believe that creating an environment where people are not constrained is essential to drive the behaviours that make a Revolution.
You are the Revolution, we are the Revolution. #J-18808-Ljbffr