Job Title Performance Media Marketing Manager Location Asda House Employment Type Full time Contract Type Permanent Hours Per Week 37.5 Salary Competitive salary plus benefits Category Digital Marketing / Digital Campaigns Closing Date 21 April 2025 As a Performance Media Manager, this position will be an SME responsible for managing a £7m of investment and a media agency. The role requires excellent stakeholder and P&L management. A deep understanding of Performance Media activity including PPC, Paid Social, Affiliates, Display is essential. Working alongside the Senior Performance Media & CRM Manager to shape Asda’s e-commerce performance media strategy, reporting and decision making. The role requires a broad view of trends in the industry to keep Asda ahead of the comp, along with a laser focus on digital best practice and use of data. The role involves a high degree of autonomous thinking to develop, set and deliver media strategies/approaches utilising past learnings and expertise across the team and media agencies whilst still being subject to internal review and approvals. Changes, short lead times on briefs/asks and creative turnarounds can limit media team ability to explore all opportunities. "Let's find out about the role" Support the Senior Performance Media & CRM manager on Asda .com’s Performance Media strategy, delivering results to the business on a weekly basis to grow Asda’s ecommerce offering. Plan holistically, linking to broader brand plans and attribution. Deliver timely and actionable reporting of results, to be circulated with relevant stakeholders. Report directly to key stakeholders and attend meetings to showcase results and strategy. Leverage Asda’s broader digital and data transformation to drive relevant comms through digital media channels Prepare and adapt for the future of Asda’s digital marketing, for example preparing activity for our site migration. Agency management (Spark Foundry) to meet immediate needs but also ensure we are aware and involved in conversations relating to key changes & innovation / opportunities in media for the benefit of ASDA. Drive relationships with key media partners such as Google & Facebook, leveraging first in class opportunities for Asda. Create a culture of innovation, with continuous test and learn plans. Work closely with digital analytics and measurement teams to ensure efficient Performance Media activity and incremental value added to Asda. Regular input into overall customer comms strategy working alongside strategy, proposition, brand comms and coordinate with teams to support on exec updates and ad-hoc asks. "Let's find out about you" The role requires e xperience in paid media, media agency management, marketing strategy planning, measurement and Performance Media. Agency / in-house experience preferred, you'll also have: Experience of Affiliates, Display, Paid Social, PPC and Google Shopping, knowledge of product feed management, digital attribution & analytics (experience using Adobe Analytics would be advantageous). A real passion and in-depth knowledge of all competitor's media (use of, channel, ad-tech, processes, data & targeting capabilities, costs, legislation e.g. GDPR, HFSS ) Experience of agency management and understanding of data attribution. Continually develop knowledge and identify opportunities to drive innovation and performance. Understanding of business performance, it’s customers and competitor's media / comms activity is key to inform decision making . Strong commercial insight, with the ability to manage a large budget and complex P&L Communicating and Influencing Excellent communications skills with the ability to influence, collaborate, and build relationships at the various levels across an array of internal teams and external media partners. Willingness to challenge and problem solve . A strong understanding of the workings of media agencies, including all commercials and deliverables Ability to remain calm, measured and focused as priorities shift whilst still working at pace to meet business expectations LI-GS1 Everything you'll love To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots. You will also get an excellent benefits package including: Discretionary company bonus Company pension up to 7% matched Company Car allowance of £5,700 15% colleague discount in store and online Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas. Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments. We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves