Job Title: Partnership Account Manager
Department: Commercial
Reporting To: Senior Partnership Account Manager
Location: Vantage
Salary: Competitive
Closing Date: Monday 24 February2025
Brentford FC is a bit different to other Premier League football clubs. We put our fans first, we are a true community club and while we are financially sustainable, we are not afraid to take calculated risks. We take huge pride in our environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.
Being progressive, humble and respectful while sticking together as one team across the Club guides how we work and the decisions we make each day.
We also firmly believe that a diverse workforce is a better workforce which will help us develop ideas, solve problems and ultimately grow Brentford FC.
We play in a brand-new stadium, 15 minutes from Heathrow in vibrant west London.
We will never forget where we have come from, but we are excited about the future that lies ahead.
Come join us.
Inclusion Statement
Brentford FC is an organisation which values and is passionate about diversity and inclusivity. We welcome and encourage applications from qualified candidates, including those from underrepresented groups such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities. Should you require any workplace accommodations (also known as ‘reasonable adjustments), you will have the opportunity to let us know at the appropriate points in the hiring process.
Safeguarding Statement
Brentford FC is committed to equality, the safeguarding and welfare of all children and adults at risk. This responsibility is shared by all staff and volunteers at the club, safeguarding is everyone’s responsibility. Staff will be required to undertake regular safeguarding training to enable and reinforce a proactive approach to safeguarding. This role requires the post holder to apply all relevant policies and uphold the club’s commitment to safeguarding vulnerable people to ensure a safe environment for all. This includes the timely reporting of any safeguarding concern to the safeguarding team. We remind those barred from regulated activity that it is an offence to apply for such positions.
Please note that where appropriate for the role, you may be required to complete additional background checks such as Disclosure and Barring Service (DBS) check and this will include any time living or working outside of the UK in the last 10 years. You can find out more about this at https://www.gov.uk/dbs-check-applicant-criminal-record
Please also note that a CV application will not be sufficient. Applications will not be considered where the application form has not been completed in full.
The role of Partnership Account Manager
Now in our fourth year as a Premier League Club, Brentford FC is established in the top level of English football. Growth on the pitch is helping growth off the pitch and as such, we have an exciting opportunity for an experienced, creative, resourceful, team player to join our dynamic Partnership Services team.
The Partnership Services team carry out a diverse range of activities and events throughout the calendar to ensure the club is fulfilling its contractual obligations to partners and to ensure that each partner maximises the value of their investment with the Club.
Working closely with the Senior Partnership Account Manager, the successful candidate will play a vital role in the planning and delivery of partner assets and activations and will be responsible for enhancing current and new partner relationships. The position will also involve working with the Premier League and their central commercial partners.
Main Responsibilities
* Oversee the day-to-day management and ensure delivery of contractual partnership rights across a selection of key partners
* Help formulate strategic plans for partners and nurture senior relationships
* Work with the Senior Partnership Account Manager and Head of Partnership Services to create marketing and activation plans for selected club partners
* Collaborate with partners to create and deliver innovative and engaging ways to drive partner satisfaction and achieve clearly defined partner objectives
* Assist in management and delivery of partner events and experiences for example, matchday activations, Play on the Pitch experiences, Training Ground visits etc
* Ensure Club Partners’ contractual assets are delivered in full, holding meetings with internal departments to ensure contracted assets are delivered on time and to the highest possible standard
* Develop and maintain excellent relationships with key internal and external stakeholders to help deliver innovative activations on both Matchdays and non-Matchdays
* Ensure the Partnership database is efficiently and effectively maintained
* Help build best in class case studies for use across the partnership team and club channels
* Help oversee reporting to partners on contractual delivery, activations and media values
* Bring new and compelling ideas to current partners, providing an opportunity to cross-sell and upsell additional BFC commercial rights and opportunities
* Continually identify areas where service levels can be improved
* Maintain knowledge of the latest industry standards and activity
General Club Responsibilities
* To ensure compliance with all relevant Club policies, including safeguarding, health and safety policies and with specific reference to the data regulations (GDPR and PECR)
* To ensure compliance with the Club’s Code of Conduct
* To ensure compliance with all relevant legal, regulatory, ethical and social requirements
* To build and maintain good working relationships both internally and externally, maintaining a professional image at all times when representing Brentford FC
* To keep confidential any information gained regarding the Club and its personnel
* To maintain a flexible approach to work at all times
* To ensure compliance with all Matchday Safeguarding processes and the Club’s Safeguarding Policy and processes
* To actively embed equity, diversity and inclusion into the operations and strategy of your team, in line with our EDI strategy
Key Internal Relationships
* Partnership Sales
* Commercial Operations
* Marketing Services
* Content
* Stadium Operations
* Fan and Community Relations
* Corporate Affairs
* Finance
Person Specification – Essential Characteristics
* Ability to thrive in a fast-paced industry and sector
* Ability to remain calm under pressure and exert a positive influence
* Outstanding written, verbal and interpersonal communication skills
* Numerate and data-driven with a strong attention to detail
* Able to work unsociable hours including weekends and evenings
* Have a genuine interest in brands, marketing and knowledge of commercial partnerships in sport
* A skilled influencer, who is comfortable working across multiple stakeholders
* Thinks ahead, generates innovative ideas
* Excellent Microsoft Office skills
* A positive outlook and looks for solutions
Person Specification – Desirable Personal Characteristics
* A good understanding of digital marketing
* A native understanding of social media and associated trends
* Knowledge of Salesforce or other similar platforms
* Professional, confident, self-motivated and enthusiastic
* A positive, bright and energetic demeanour
* Numerate and data-driven with a strong attention to detail
* Resilience and perseverance
* Desire for continuous personal improvement
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