Our client, a forward-thinking retail company, seeks a highly motivated and results-oriented Digital Marketing Director to lead their digital strategy and lead the integration of new AI technologies.
This is an exciting opportunity to join a dynamic and innovative company. They're passionate about leveraging technology to create a seamless and positive experience for consumers. With exciting new ventures on the horizon, they're seeking a talented leader to shape their digital marketing strategy and drive business growth.
The Role
In this pivotal board-level position, you'll play a key role in crafting and executing a comprehensive digital marketing strategy. This includes overseeing all digital activities, exploring AI integration, and ensuring the overall profitability of the business.
Key Responsibilities
1. Develop and implement a data-driven digital marketing strategy focused on lead generation, conversion, and business growth.
2. Lead all aspects of performance marketing, including SEO, PPC, content marketing, social media, and email marketing.
3. Champion the exploration and implementation of AI solutions to enhance operations, marketing strategies, and customer experiences.
4. Manage and optimise multiple websites for user experience and performance.
5. Lead and manage cross-functional teams across marketing, creative, tech, and external agencies to deliver ...