Job Description This role assumes strategic responsibility for developing go-to-market plans for PeerJ which ultiamtely deliver value for the customer and for the organisation. PeerJ became part of the Taylor & Francis family in early 2024. This role will work alongside the PeerJ Head of Marketing, Director of Marketing - Business Development, and other Marketing and PeerJ colleagues, as well as a wider network in the business, to undertake this role. The ability to use services and specialist teams to build out campaigns and set measurable goals, and the ability to track, monitor, and report on ROI are key to their success in role. They will have a deep understanding of PeerJ’s customers and portfolio which will enable them to develop multi-channel marketing campaigns. They will be led and informed by performance data to make smart decisions. The role will work with peers across the department to find solutions, refine operational activities for efficiency, and find scale for our programmes. What you'll be doing: Devise, define, and plan define PeerJ-specific marketing plans to achieve overarching marketing and organisational goals. Align marketing activities to article submission, acceptance, and revenue targets for the areas of focus. Track, monitor, and measure success using OKRs. Monitor and analyse sales patterns and other performance measures to build marketing strategies and tactics which create value. Collaborate internally across the global marketing team and global PeerJ team, and with other internal functions (e.g. Market Intelligence, Commercial, Editorial). Manage budget, ensuring investment is placed in high value/return areas. Make informed recommendations using data, and take advantage of opportunities, whilst being flexible and adaptable, to maximise return on investment. Build effective long-term and strategic relationships both internal (publishing, editorial, sales, development, other departments) and external (e.g. funder partners, authors, societies, organizations) and have the ability to effectively influence outcomes. Maintain and develop an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology, and professional and academic trends, and share findings with the business and team. Contribute to developing opportunities for new and existing products and services to improve the customer experience. Produce marketing activity and analysis reports for senior management; make recommendations to senior management for improvements to team and departmental objectives. Develop team members (where relevant) which contribute to value creation and a culture of empowerment and enablement where all voices are heard to contribute to the value creation of the department for customers and experts we serve. Accountable for managing own learning, taking responsibility to identify and develop skills gaps.