Senior Retail Brand Manager – La Roche Posay - LDB
The purpose of the Senior Retail Brand Manager is to create bespoke retailer plans in ‘bricks’ retailers in line with our medical DNA. This involves supporting the medicalisation of our brands and contributing to making our brands leaders in consumer first in-store activations.
You may not yet be a skincare guru – you may have worked in other beauty categories; We won’t question you in an interview on the specific skincare ingredients / science. But, what we do expect is a curiosity and open mind to the incredible category that is dermatological skincare.
A DAY IN THE LIFE
• Build best in class retailer strategy decks grounded in data insights, working hand in hand with commercial & marketing.
• Own the range review process from a brand side, collaborating with marketing, commercial & category teams to sign off
• Be a shopper expert, knowing the shopper inside and out
• Lead forecasting – the monthly brand forecasting process, liaising closely with supply chain (forecasting team)
• Own the new launch process forecasting – taking the guidelines from the Product Brand Manager and working with the NAMs to create and sign-off account forecasts and hierarchy for launch
• Respect the Brand DNA – keeping up to date with brand values and vision, new launches and key brand moments
• Manage retailers promo plan -collaborating with NAMs/OBM
• Own Merchandising by retailer – working hand in hand with marketing and visual merchandising.
• Medicalise the in-store category execution / shopper experience, reflecting our medical first mindset – showcasing how our products can be life-changing for those suffering from skin pathologies.
• Improve our range navigation at point of sale – collaborating closely with the visual merchandising team.
• Manage GWP and seasonal product bundle initiatives.
• Lead the briefing of retailer-specific assets, adapting content where necessary (imagery & copy).
• Monitor and improve processes to better link marketing and commercial activities.
• Report EPOS cascading weekly insights to update the team on performance + action plan for growth.
• Establish the product hierarchy and input to the format strategy for each brand, differentiated by retailer.
• Be the marketing lead on retailer eventing and cross-brand activations
WHO YOU ARE
• Experienced and passionate about marketing with a shopper and consumer centric mindset
• Able to take shopper and market insights all the way through to activation and ROI analysis
• Highly entrepreneurial mindset, autonomy, strategic thinking and collaboration are critical.
• Vision – able to create and develop a vision taking the lead on motivating the wider business
• Strong communications skills (written and verbal) and excellent presentation skills, able to influence and inspire any audience
• Creative, open-minded, and with a curiosity for dermatological skincare
• Knowledgeable of how to manage complexity in terms of stakeholder numbers, projects, timelines and clarity of message
• Resilience and flexibility – the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovate way
• A practical and methodical approach to problem solving.
• A process driven and structured approach - with excellent project and time management skills.
• Experience working as part of a team and independently.
• Strong analytical skills & commercial acumen with advanced competency to draw conclusions & insights from data sets.
• Prioritization skills - with an ability to drive your projects forward from start to finish autonomously.
• Advanced knowledge of Microsoft Office (Word, Excel and Power Point) and strong numeric ability.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced paternity and family leave for all, and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.