Summary
Gain valuable on-the-job experience as a Content Creation Apprentice. You'll contribute to the creation and delivery of engaging content across various platforms, including written, visual, and video formats. Develop essential skills in content strategy, digital marketing, and project management.
Wage
£22,000 a year
Training course
Content creator (level 3)
Hours
Various shift patterns available.
40 hours a week
Possible start date
Monday 3 March
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Researching the target audience: Conduct in-depth research to understand the needs, interests and behaviors of the target audience.
* Developing an idea according to a brief: Develop innovative and engaging content ideas that align with project briefs and client objectives.
* Supporting the production of the piece of content: Assist in the production process of various content formats, including written, visual, and audio content.
* Keeping track of audience engagement: Monitor and analyze audience engagement metrics across various platforms to measure content performance and identify areas for improvement.
Where you’ll work
Embassy House
Queens Avenue
Bristol
BS8 1SB
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
PARETO LAW LIMITED
Your training course
Content creator (level 3)
Equal to A level
Course contents
* Interpret the aims of the brief.
* Research ideas and concepts to meet the brief.
* Evaluate brand requirements and brand guidelines.
* Prepare a mood board or other visual aid for the content to be created.
* Present ideas, pitches and proposals for creative content to be further developed.
* Storyboard and outline script their ideas for content to be developed.
* Interpret data, consider its integrity and use it to inform content.
* Develop accessible written content for different platforms and devices.
* Apply best practice and inclusive language when creating content.
* Write and edit copy or scripts for use on different channels and platforms.
* Create or capture visuals and audio using standard packages and equipment.
* Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
* Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
* Identify and recommend the platform/s or channel/s to use for the media campaign.
* Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
* Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
* Monitor user experience to ensure content is focused on maximising engagement.
* Analyse the differences between audiences using audience segmentation techniques and data.
* Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
* Use continuing professional development planning to support own current and future training and development needs.
* Operate effectively within the production workflow to meet production timelines.
* Interpret the aims of the brief.
* Research ideas and concepts to meet the brief.
* Evaluate brand requirements and brand guidelines.
* Prepare a mood board or other visual aid for the content to be created.
* Present ideas, pitches and proposals for creative content to be further developed.
* Storyboard and outline script their ideas for content to be developed.
* Interpret data, consider its integrity and use it to inform content.
* Develop accessible written content for different platforms and devices.
* Apply best practice and inclusive language when creating content.
* Write and edit copy or scripts for use on different channels and platforms.
* Create or capture visuals and audio using standard packages and equipment.
* Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
* Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
* Identify and recommend the platform/s or channel/s to use for the media campaign.
* Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
* Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
* Monitor user experience to ensure content is focused on maximising engagement.
* Analyse the differences between audiences using audience segmentation techniques and data.
* Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
* Use continuing professional development planning to support own current and future training and development needs.
* Operate effectively within the production workflow to meet production timelines.
Your training plan
As a level 3 content creator apprentice, you will learn the latest modern marketing trends and how to create content with impact. Content creators are needed in all kinds of organisations, from charities to social media companies and even for high profile events like BAFTAs. With more organisations looking to project their brand’s personality, the demand for people who can produce high-quality content is growing fast. A content creator apprentice will help to develop videos, images and articles to promote their organisation's message to an audience. You will get to see campaigns you have worked on published online, put up on billboards or even broadcasted on TV.
Requirements
Essential qualifications
GCSE in:
* Maths & English (grade C/4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Presentation skills
* Creative