Job Description Purpose of the role To develop and execute sponsorship strategies that align with overall marketing objectives, identifying, evaluating, and negotiating sponsorship opportunities, as well as managing and activating sponsorships to maximise their impact Accountabilities Identification of sponsorship opportunities that enhance brand visibility, drive customer engagement, and support key business initiatives. Negotiation and finalisation of sponsorship agreements that align with the bank’s brand values and marketing strategy. Tracking and analysis of the performance of sponsorships against predefined metrics. Management of the sponsorship budget effectively, ensuring optimal allocation of resources to maximize return on investment. Provision regular reports and insights to evaluate the effectiveness of sponsorship activities and make data-driven recommendations for future initiatives. Vice President Expectations To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment. Manage and mitigate risks through assessment, in support of the control and governance agenda. Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does. Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies. Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions. Adopt and include the outcomes of extensive research in problem solving processes. Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave. Join us as a member of the Group Brand and Marketing (PPCR) team as a Senior Sponsorship Manager, responsible for maximising value from our world-class sponsorship portfolio spanning Sport, Entertainment, and the Arts, all underpinned by a commitment to ensuring sport is for all. You will be responsible for bringing to life our assets and portfolio, in support of our brand and business objectives. You will be developing and implementing our approach to how we activate our portfolio, ensuring our sponsorships are a growth lever for the organisation, elevating and broadening perceptions of Barclays. You will work very closely with our Group Brand, Content and Media team to amplify our partnerships and embed always on media and content strategies. A major pillar of our activation strategy is client engagement, and you will also be responsible for developing and embedding an integrated client experience strategy in support of our portfolio, including working closely with Group Brand to define a consistent Barclays experience. You will also need to establish a comprehensive balanced scorecard that measures progress towards our 2025 outcomes, while having oversight of relevant activation budget and third-party resource. The ideal candidate must have: Significant experience in managing large-scale, complex Sponsorships and Partnerships A result driven Marketer, with a specific focus on leveraging sponsorships and major events to drive commercial objectives (brand, community and colleague) Digital and social marketing experience, including driving scale and NPS Passion for creating world-class experiences, and as a result, relentless focus on client engagement and relationship building. Desirable Skills: Good understanding of the Financial Services industry, and associated segmentation Experience of working in international markets, specifically US and Asia You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.