Summary
As a vital member of our marketing team, you will execute our strategy, promoting our brand across social media platforms and materials to boost traffic and generate sales leads. Learn from in-house mentors and apprenticeship tutors, engaging with peers and receiving enrichment while you develop your skill set.
Wage
Competitive
The salary is £20,000 per annum.
Training course
Multi-channel marketer (level 3)
Hours
Work hours per day: 8:30am to 5:00pm Lunch break: 30 minutes Workdays per week: Monday to Friday.
40 hours a week
Possible start date
Monday 7 April
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Assist in generating relevant, accurate content and copy to advertise the brand and generate enquiries
* Support the development and delivery of our SEO approach with agency support, updating marketing content plans
* Liaise with the marketing/sales team to maintain product knowledge and promote the right message for customers
* Develop and execute digital marketing campaigns across email, social media, and website content
* Create compelling marketing content (blog articles, social content, video themes/scripts) to drive inbound enquiries
* Use customer persona data to target different customer types on various platforms
* Work with the Performance Marketer to create and run successful paid social campaigns, and monitor website, social media, and SEO performance
* Create content for print materials, including brochures, flyers, and signage
* Provide creative input across all marketing areas, including website development to suit customers and deliver quality enquiries
* Ensure high-quality imagery is used on the website, social platforms, and advertisements
* Assist in projects, ensuring deadlines are met while maintaining high standards
* Communicate effectively with internal teams and external partners to achieve marketing goals
* Commit to and engage in the Multi-Channel Marketer apprenticeship to obtain a level 3 qualification
Where you’ll work
Crane Garden Buildings
Narford Road
Narford
King's Lynn
PE32 1JA
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
NORFOLK COUNTY COUNCIL
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
* Multi-Channel Marketer - Level 3, Standard. Multi-channel marketer / Institute for Apprenticeships and Technical Education
* In-House training and Mentorship
* 1:1 Tutor support in the workplace
* Workshops as and when required and applicable
* Monthly 1:1 meetings with Tutor
* 3 monthly progress reviews.
* Maths and English as applicable.
More training information
* Ofsted rated Good
* Times Education Supplement Training Provider of the year winner - 2022.
Requirements
Desirable qualifications
GCSE in:
* English (grade 4 or above (A* - C))
* Maths (grade 4 or above (A* - C))
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Customer care skills
* Presentation skills
* Team working
* Creative
* Passion for marketing
* Self-Motivated
* Committed