To ensure that the principles and values of the organisation and of the ward operational policy and philosophy are evident in everyday practice. To develop a culture in which the individuals rights of safety privacy and dignity are actively promoted and interactions are conducted with courtesy and respect. To establish professional relationships and networks beyond the immediate clinical team, developing and promoting interagency working, contributing to appropriate groups and forums. To actively seek to promote the clinical service both within the Trust and within a wider setting developing positive public relations and engendering confidence in the service. To take an active lead in developing standards of practice, ensuring that systems are in place for setting, communicating, implementing, evaluating and reviewing the same. Ensure that where possible activities are evidence based and in keeping with changes in the field of activity. Take a lead in initiating new ideas and communicating new evidence, ensure that changes in practice are fully implemented and maintained act as support and supervise other staff in implementing change. Ensure that effective communication systems that promote MDT working and ensure accuracy of communication are in place and adhered to. Lead and advise upon clinical nursing issues guiding practice and where necessary challenging inappropriate practice or attitudes. Represent the views of the nursing team within wider clinical team. Provide advise and support to junior staff both on an informal basis and through the roles of mentor, clinical supervisor and preceptor as appropriate. Ensure personal awareness and observe the NMC guidelines for professional practice in the pursuance of everyday activities. Act in a manner that inspires the confidence of others and promotes the credibility of the profession and the service. To have a knowledge and understanding of relevant policies and legislation and guidance and the impact that these have for clinical practice. (See appendix). To ensure that the above are communicated and adhered to and to take appropriate action when this is not the case Take responsibility for ensuring continued registration and for personal and professional development in accordance with NMC guidance, attending statutory and mandatory training and other pertinent training as agreed with the clinical manager through the personal review process.