CRM & Loyalty Executive | Huddersfield | Hybrid (3 Office Days) | £30,000 - £35,000 + Benefits
A fast-growing and highly popular fashion retail brand is looking for a CRM & Loyalty Executive to drive customer engagement, retention, and loyalty. With a strong market presence, the company has recently launched a cutting-edge consumer app and a loyalty points programme, creating exciting opportunities to enhance customer experience and long-term brand affinity.
This is a fantastic opportunity for a CRM & Loyalty Executive to shape the brand's customer engagement strategy, ensuring customers stay connected and rewarded. Working closely with the customer service and marketing teams, you will manage targeted, data-driven campaigns and optimise customer journeys across multiple channels.
Key Responsibilities:
1. Develop and execute personalised CRM and loyalty campaigns across email, SMS, and WhatsApp.
2. Manage and refine the global CRM calendar to ensure timely, relevant customer communications.
3. Lead customer lifecycle initiatives, including onboarding, engagement, and reactivation strategies.
4. Collaborate with the brand and creative teams to craft engaging, brand-aligned content.
5. Build and optimise automation workflows using segmentation and behavioural triggers.
6. Leverage insights from the app and loyalty programme to enhance customer experience and retention.
7. Analyse campaign performance, monitoring key metrics such as engagement, redemption rates, and ROI.
8. Identify trends and opportunities to improve loyalty and retention strategies.
What You'll Need:
1. 3+ years' experience in a CRM, loyalty, or customer retention role, ideally in e-commerce for fashion, beauty, health, or wellness.
2. Strong understanding of customer lifecycle marketing, loyalty programmes, and CRM best practices.
3. Hands-on experience managing multi-channel campaigns (email, SMS, WhatsApp).
4. Proficiency in CRM and automation platforms, with a data-driven approach to campaign optimisation.
5. Analytical mindset with the ability to interpret customer insights and adjust strategies accordingly.
6. Experience with app-based customer engagement and subscription models is a plus.
What's On Offer:
1. £30,000 - £35,000 per annum + benefits.
2. Hybrid working with three office days per week.
3. The opportunity to shape and drive CRM and loyalty strategies for a thriving fashion brand.
4. A collaborative and creative team environment where your ideas make a real impact.
5. Free parking and a relaxed office culture with casual dress.
If you're a CRM & Loyalty Executive looking for a new challenge in a fast-growing brand, apply now with your most up-to-date CV!
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