Publicis Groupe Digital Director London, United Kingdom Apply Now
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.
Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”
Now we hear
“Take me from 4th to 1st in my category”
“Make me the most loved brand in my industry”
These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.
This is why Zenith helps brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.
Bold moves are backed up with a solid forecast – they are a better path to growth.
Bold moves build a partnership – we believe in this approach so much we link our growth to your success.
Bold Moves bring bigger ROI
This approach works for our clients, our people, and consumers – it’s why we are recognized as the UK’s best media agency.
Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
Overview
As an Account Director, you will oversee one of Sky’s priority business units—TV, Connectivity, or Content—playing a key role in shaping digital media strategy. You will act as the primary client contact, ensuring smooth day-to-day account management and execution of multi-channel media strategies across Paid Search, Paid Social, and Programmatic. Your role will involve working with senior stakeholders to develop and implement effective digital plans while ensuring high-quality campaign delivery and performance.
Responsibilities
1. Serve as the primary point of contact for clients on digital media planning and performance.
2. Manage and coordinate budgets across paid digital media channels.
3. Oversee campaign execution, ensuring strategic alignment and operational excellence across Paid Search, Paid Social, and Programmatic.
4. Work closely with channel specialists to refine and implement innovative media strategies.
5. Ensure high levels of accuracy in campaign activation, optimization, and reporting.
6. Identify opportunities for testing and innovation in the digital space and collaborate with teams to execute initiatives.
7. Support senior leadership in key client meetings, business reviews, and strategic planning.
8. Provide insights and recommendations based on industry trends to improve client outcomes.
9. Guide and mentor junior team members to enhance performance and career development.
Qualifications
1. Proven experience in digital media planning or account management, ideally at an Account Director level.
2. Strong background in performance marketing across Paid Search, Paid Social, and Programmatic.
3. Excellent client relationship management skills with the ability to navigate multiple stakeholders.
4. Strong analytical and problem-solving skills, with the ability to translate data into strategic recommendations.
5. Experience managing large, complex accounts with multiple priorities.
6. A proactive and solutions-focused approach to campaign management and team collaboration.
Must Have:
1. Extensive prior experience in a digital-focused planning role, with proven experience in project management and strong digital performance knowledge across Paid Search, Programmatic & Paid Social.
2. Strong leadership and communication skills, ability to engage with multiple client contacts & internal team members.
3. Well versed in receiving and responding to client briefs with clear KPIs and digital media strategies.
4. Ability to build relationships with 3rd parties and work collaboratively with all stakeholders.
5. Operational experience working on large complex accounts with numerous products, stakeholders, goals, and priorities.
6. A critical thinker in your day-to-day and able to operate independently to solve challenges and navigate novel situations. Be solution-driven, innovative, and proactive with how you manage planning & operational processes.
7. Be strategic and commercially minded in planning goals for your teams, as well as being able to shape and develop paid media strategy with client’s business goals in mind.
Additional information
Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:
* WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
* HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support, and CBT. Wellbeing content and lifestyle coaching.
* FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy, and Shared Parental Leave.
* FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
* GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants, and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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