Job Title: Head of Digital Acquisition - EuropeReports to: European Marketing DirectorBased: Hybrid between home and our Burntwood office Salary: Up to £60,000 per annum DOE plus bonusAbout the roleAre you ready to take the helm of our digital success story? We're in search of a dynamic leader to champion the performance of our digital and acquisition channels, with a particular focus on SEO, PPC, paid campaigns, website optimisation, and CRO. Your focus will be on exceeding enquiry targets, KPIs and delivering an industry-leading UX.But here's the twist – it's not just about maintaining the status quo. We're on the lookout for someone with the vision and drive to be a catalyst for significant change. In this role performance measurement and optimisation, data analysis, and the development of insightful solutions will be key.If you're fuelled by ambition, a passion for digital innovation, and ready to shape the future of our digital landscape, we want you on our team. Join us in redefining what's possible, where your journey will be as transformative as the results we'll achieve. About Busy Bees and our cultureEstablished in 1983 we are now not only the largest but also the leading provider of childcare in the UK and the fourth largest provider in the world with plans for this year to reach 1000 centres globally. This is the most exciting time to join us!Working at Busy Bee’s offers several benefits, including competitive pay, flexible scheduling, opportunities for professional development and advancement. We also offer a supportive and collaborative work environment where you can learn from experienced colleagues and make meaningful connections here.BenefitsSector leading Family Leave. Annual salary bonus up to 25%Big Benefits. Childcare discounts. Birthdays off. Health and Wellbeing. Employee Assistance Program and our Peppy and Mental Health AppsFurther Training and development through our own training companyResponsibilitiesResponsibility for the lead generation strategy, delivery and optimisation to meet ambitious enquiry and visit targetsDevelop and deliver the strategy for generative activity, primarily across SEO, CRO, PPC, OLV and VoDOwnership of the performance of the digital estate and activity to meet CRO targets and business KPIsLead and drive competitive and high-performing SEO strategies to ensure Busy Bees secures its share of demand through searchLead CRO strategies and activities to meet ambitious targets for the conversion of leads at every stageDevelop the digital roadmap to ensure Busy Bees is optimised for future growth and KPIsOwnership of the website to deliver the optimum UX and conversion rate across both mobile and desktopResponsibility for the budgeting and forecasting of generative spend to meet monthly targets and optimise ROIWork seamlessly with the Head of Brand to ensure that all brand and acquisition activity are working together to meet KPIsOwnership of activity to achieve high enquiry and visit targets for new centres, working closely with the Integrations teamWork across both a national and local level, ensuring appropriate lead volumes for each centre across the estateWork both strategically and tacticallyMeasure, optimise and report on all lead generation activityAnalyse data to make innovative and insightful recommendationsResponsibility for agency management and performance to objectives, KPIs and SLAsLead and develop the digital marketing teamDeputise for the European Marketing Director as neededKey skills & ExperienceProven track record in achieving exceptional digital performance, from strategy to execution.Success in creating impactful online media and digital advertising campaigns, including social and PPC.Experience of email, social and content marketingEvidence of measuring and optimising ROI and performance to deliver tangible improvements.Enthusiastic about digital marketing and embraces challenges.Proficient in data analysis and optimisation turning them into insights and recommendations.Proactively introduces cutting-edge technology into marketing and business plans.Strong expertise in competitive SEO and website management.European expertise would be an advantage, with effective cross functional collaboration.Skilled in budget management and optimisation.Strong analytical abilities and translating that into improvements.Team player with exceptional project management skills.Knowledge of Google tools, and technologies and platforms for improving digital performance.Results-focused, creative problem solver with a positive and proactive attitude, ready to drive significant change and development.