Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our London (UK) Office.
What will you be doing at Miniclip?
This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
* Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
* Oversee acquisition marketing campaigns across multiple mobile channels
* Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
* Experiment and analyse campaigns for existing and upcoming games
* Running multiple marketing tests and present results to stakeholders with concrete recommendations
* Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
* Develop briefings for new ad creatives and oversee the production of marketing material
* Manage business relationships with day-to-day communication and reporting
What are we looking for?
* Minimum 6 months of experience in paid digital marketing or media buying required
* Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
* Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
* Having prior exposure to a soft launch will greatly benefit the candidate
* Excellent communication skills, both written and verbal in English
About Miniclip
Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 65 million daily active users across mobile, PC, console, social, and online platforms.
Founded in 2001, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.
To date, Miniclip’s studios and companies have generated more than 10 billion downloads, including popular games such as 8 Ball Pool™, Subway Surfers™, Golf Battle™, and many others.
For more information, visit Miniclip.
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