We are looking for a creative and proactive new member of our team to help us tell the stories of our staff, people we care for destigmatise mental ill-health.
In this role you will specialise in creating content for our digital and social media channels. You will learn how to develop multi-channel campaigns and create blogs, articles, videos, and graphics.
This is a great opportunity to begin a career in the NHS. You will be joining a multi-disciplinary communications team at the UK’s leading mental health trust. As well as digital and social media skills you will also gain experience across a broad range of internal and external communications.
You don’t need to have previous experience. We are looking for someone who is highly motivated; has excellent knowledge of social media and current digital trends; an excellent content writer; and who is able to create visually compelling design material.
As a member of the Communications Team, the post holder will:
• Support the day-to-day work of the communications team to deliver a high quality responsive service
• Maintain the Trust’s social media accounts, developing content appropriate for Trust external audience, posting on the Trust’s behalf, responding where appropriate and notifying the team of any issues.
• Evaluate the effectiveness of social media campaigns and develop a system for social media reporting
• Advise other teams in the Trust on their social media channels/ content and help devise new campaigns to help boost recruitment
• Writing and uploading of information onto the Trust website, intranet and other digital communication channels
• Support external, internal and virtual events, including booking venues, organising invitations and maintaining a log of attendees and feedback
• Develop creative skills such as writing press releases, newsletters, briefings and other digital content
• Filming and editing video content for social and digital media
• Create engaging and compelling written and digital content for a variety of audiences and channels
• Form effective relationships with staff at all levels across the organisation as well as with external suppliers such as printers and external designers
• Excellent attention to detail
We provide the widest range of NHS mental health services in the UK and aim to be a leader in improving health and wellbeing – locally, nationally and globally.
We serve a local population of 1.3 million people in south London, as well as specialist services for children and adults across the UK and beyond.
Each year we provide inpatient care for over 5,000 people and treat more than 40,000 patients in the community in Croydon, Lambeth, Lewisham, and Southwark.
We are committed to provide a high quality and specialist care to our service users and we are recognised for our care and treatment we provide. The Care Quality Commission already rates our services as ‘good’.
Our Values
We take pride in providing specialist care to our service users where our Trust values and our promise to be caring, kind, polite, prompt, honest, listen and do what I say I’m going to do is at the heart of everything we do. When you join us, you’ll be part of something special.
As a Trust we are happy to talk flexible working.
Specific duties and responsibilities
• Support the day-to-day work of the communications team to deliver a high quality, responsive service
• Act as the first point of contact for all online, electronic and telephone enquiries into the Communications team and deal with them in a timely and effective manner
• Maintain the Trust’s corporate social media accounts, developing content appropriate for Trust external audience, posting on the Trust’s behalf, responding where appropriate and notifying the team of any issues.
• Evaluate the effectiveness of social media campaigns and develop a system for social media reporting
• Advise other teams in the Trust on their social media channels/ content and help devise new campaigns to help boost recruitment
• Writing and uploading of information onto the Trust website, intranet and other digital communication channels
• Support external, internal and virtual events, including booking venues, organising invitations and maintaining a log of attendees and feedback
• Develop creative skills such as writing press releases, newsletters, briefings and other digital content
• Filming and editing video content for social and digital media
• Log any incoming media enquiries, taking down detailed information and passing to the appropriate team member for them to manage and action
• Produce letters, reports and other documents as required by the team
• Liaise with staff and support the team to come up with a range of solutions that best suit the target audience
• Create engaging and compelling written and digital content for a variety of audiences and channels
• Form effective relationships with staff at all levels across the organisation as well as with external suppliers such as printers and external designers
Analysis and Judgement
• Develop an understanding of different target audiences’ needs and develop the ability to produce copy work which will most effectively target those specific audiences
• Develop the ability to correctly interpret enquiries and respond accordingly
Planning and development
• Working with the Communications Team to maintain an excellent social media profile using a variety of platforms and approaches
• Work with other teams in the Trust to maintain an excellent social media profile and further their strategic objectives
• Must be flexible and able to adapt to different situations
• Must be self-motivated and able to organise own workload
• Ability to follow briefs and achieve goals within set timescales
Physical Skills
• Excellent attention to detail
• Good writing and content development skills (graphic design knowledge a plus but not a requirement)
• Ability to use social media platforms in line with the latest digital developments
• Ability to make decisions based on sound judgement
Information Resources
• To assist the communications team in preparing briefings for regulatory and advisory bodies in respect of updating them on complex issues
• To assist in the preparation of material to support major corporate events such as the Annual Public Meeting
Other
The post holder may occasionally be exposed to sensitive information and situations which will require tact and diplomacy.
GENERAL:
South London and Maudsley NHS Foundation Trust is an equal opportunities employer. It is the policy of the Trust to ensure that no user of the service, past, present or future employee, or job applicant, receives less favourable treatment on the grounds of their age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion and belief, sex, sexual orientation; in line with the Trust's Equality and Diversity Strategy.
• This is not an exhaustive list of duties and responsibilities, and the postholder may be required to undertake other duties which fall within the grade of the job, in discussion with the manager
• This job description will be reviewed regularly in the light of changing service requirements and any such changes will be discussed with the postholder
• The postholder is expected to comply with all relevant Trust policies, procedures and guidelines, including those relating to Equal Opportunities and Confidentiality of Information
• The postholder is responsible for ensuring that the work that they undertake is conducted in a manner which is safe to themselves and others, and for adhering to the advice and instructions on Health and Safety matters given by manager(s). If postholders consider that a hazard to Health and Safety exists, it is their responsibility to report this to their manager(s)
• The postholder is expected to comply with the appropriate Code(s) of Conduct associated with this post
• South London and Maudsley NHS Foundation Trust operates a no smoking policy. The Trust has been smoke free since 1 January 2006
This advert closes on Monday 24 Feb 2025