Location Based Entertainment EMEA Director
Company Description
WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.
About The Role
We are seeking an entrepreneurial Director of Licensing for EMEA to drive the growth of WildBrain CPLG’s Location-Based Entertainment (LBE) licensing business across Europe and the Middle East. The ideal candidate will have extensive experience in licensing, business development, and revenue generation within the experience industry. This role requires effective collaboration with real estate investors, developers, and operators, utilizing commercial acumen to structure deals that align with investment goals and the Licensor’s brand strategy.
Job Description
* Licensing Strategy: Develop and execute a strategic go-to-market licensing plan with key stakeholders for LBE across EMEA, focusing on IP markets in Europe and the Middle East.
* Business Development: Identify and secure new licensing opportunities within the LBE sector.
* Commercial Expertise: Collaborate with potential licensees to assess the feasibility of LBE projects.
* Market Insights & Strategy: Leverage industry trends, competitive movements, and evolving market conditions to inform strategic decisions.
* Deal Structuring: Negotiate licensing agreements to optimize long-term financial returns.
* Regional Growth: Drive WildBrain’s LBE business presence across EMEA.
Qualifications
* Experience: Minimum of 8-10 years in licensing, business development, or a related field.
* Entrepreneurial Mindset: A proactive leader who identifies and pursues new opportunities.
* Financial Acumen: Proven experience in evaluating and structuring licensing deals.
* Commercial Skills: Demonstrated success in deal structuring and contract negotiations.
* Education: A degree in Business Administration, Real Estate, Finance, or a related field.
* Regional Expertise: Strong knowledge of the EMEA market.
* Language Skills: Additional languages spoken within EMEA regions are a plus.
* Flexibility: Ability to work across time zones and travel as needed.
Additional Information
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.
What We Offer
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth.
Our Commitment
Diversity and Inclusion are in our DNA. We strive to reflect and honour the diversity of our audiences around the world.
About WildBrain CPLG
WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes.
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