German-speaking Digital Marketing Executive
Workster partners with a leading Online Gaming company that is active across four continents and has over 13 million customers. We are seeking to onboard a Digital Marketing Executive who speaks German for their Gibraltar office.
Your Role
* Manage digital marketing campaigns in the DACH market to drive profitable growth for the Company and deliver country-specific revenue targets.
* Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and ROI, to optimize marketing efforts and achieve KPIs.
* Plan, execute, optimize, and report on campaigns across paid social media, display web and app, programmatic partners, and support with ASO initiatives as required.
* Utilize data-driven insights to optimize digital marketing campaigns and maximize marketing ROI.
* Support in managing key strategic relationships with display partners and account managers, including negotiating and optimizing deals with partners.
* Identify and manage new creative growth campaigns and prospect new partners that support acquisition objectives, including researching and negotiating new acquisition partners.
* Request, process, and track IOs and invoicing.
Your Qualifications
* Native German speaker.
* Strong knowledge and experience in executing successful, profitable acquisition campaigns within the digital marketing channel.
* Proven hands-on experience in display web and app campaigns, paid social media (Facebook/Tech Manager), programmatic, and organic app (ASO).
* Data-driven approach to decision-making with strong commercial acumen.
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
* Experience in optimizing acquisition funnels for both web and app campaigns.
* Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Business Manager, SEMrush (or similar), and marketing automation software.
* Strong analytical skills with the ability to interpret data and generate actionable insights to drive marketing decisions.
* Knowledge of industry regulations and compliance requirements related to online betting and gaming marketing activities.
* Self-motivated and proactive attitude, with a willingness to learn and adapt to new technologies and industry developments.
The Offer
* Private Health Insurance from the first date of employment
* 90 Days working hybrid
* Summer time working hours
* 25 days holiday and 12 days Gibraltar bank holidays (you have the option to work on public holidays – so you can use the time off when you want)!
* Flexible and hybrid remote working schedules.
* Continuous learning/development opportunities and progressive career paths.
* Coaching Sessions.
* Employee assistance programs focused on mental health.
* Diverse and inclusive environment.
* Teambuilding activities.
* Worldwide premium healthcare.
* Subsidized gym membership within a variety of locations in Gibraltar.
* Fresh fruit and hot refreshments.
* Tailored relocation packages to meet your needs to support your transition.
* Close to the beach
* Flight costs reimbursed
* Gym membership provided
* Multicultural Team
* Sunny weather
* Weekdays only
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