Product Marketing Lead
* Salary: £32,000 to £37,000
* Location: Buckinghamshire
* Permanent position, office based 3 days pw
An exciting charity in Buckinghamshire is looking to grow it's marketing team and they have a new role for a Product Marketing Lead!
You will manage the day to day membership/product marketing, driving multi-channel campaigns to drive retention and enhance the organisations brand profile. Previous experience in a membership marketing role with a focus on retention will be key.
Key Responsibilities:
* Drive high-quality marketing campaigns to members of this organisation with the aim of increasing retention and brand awareness
* Work with the Product Marketing Manager and wider team to produce marketing plans for each campaign
* Create campaign marketing materials- branding, website copy, content, graphics and videos
* Drive marketing campaigns across multiple on and offline channels: website, email marketing paid and organic social media and print
* Manage the campaign success and make adjustments to ensure continued campaign success
* Report on the campaign’s success and ROI, feeding this back to stakeholders across the company
Experience Required:
* Previous experience in a campaign led marketing role is essential- 3-5 years
* Able to execute multi-channel marketing campaigns
* Experience with membership/retention marketing would be useful
* Strong written and verbal communication skills
* Able to produce quality copy across on and offline channels
* Analytical experience
* Experience with website management, email marketing, paid and organic media as well as print
Do you feel like you are a good fit or have some questions about this opportunity? Get in touch!