Planixs is a leading provider of real-time cash, collateral, and liquidity management solutions. Our innovative technology empowers banking and financial institutions to optimize operations, reduce risk, and make data-driven decisions. As the industry undergoes significant transformation, Planixs remains at the forefront, offering cutting-edge solutions that address complex challenges and provide a competitive edge.
About Us
At Planixs, we pride ourselves on our talented and diverse team of professionals who are passionate about delivering exceptional solutions to our clients. Our company culture is built on collaboration, innovation, and a commitment to excellence. We foster an environment where employees are encouraged to think outside the box, take ownership of their work, and continuously learn and grow.
Role Overview
We are seeking a detail-oriented and strategic Account Based Marketing (ABM) Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing targeted marketing strategies aimed at specific high-value accounts. This role requires a blend of analytical thinking and creative problem-solving skills to engage key stakeholders effectively and drive measurable results.
Responsibilities
1. Develop and implement account-based marketing strategies to engage key accounts and drive revenue growth.
2. Collaborate with sales teams to identify target accounts and tailor marketing efforts to meet their specific needs.
3. Create personalised marketing campaigns that resonate with decision-makers within target accounts, utilising various channels such as email, social media, and events.
4. Analyse account performance metrics and provide insights to optimise marketing strategies and improve ROI.
5. Conduct market research to understand industry trends and account-specific challenges.
6. Manage the ABM budget and allocate resources effectively to maximise impact.
7. Collaborate with cross-functional teams, including content, product, and sales, to ensure alignment and consistency in messaging.
8. Monitor and report on the effectiveness of ABM initiatives, adjusting strategies as necessary to achieve objectives.
Qualifications
1. Proven experience in account-based marketing or similar roles, with a strong understanding of B2B marketing principles.
2. Excellent communication and interpersonal skills, with the ability to build relationships with internal teams and key stakeholders.
3. Proficiency in marketing automation tools and CRM systems.
4. Strong analytical skills, with the ability to interpret data and make data-driven decisions.
5. Creative mindset with a passion for innovative marketing strategies.
6. Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
7. Familiarity with digital marketing tactics and tools is a plus.
Job Types: Full-time, Permanent
Pay: £40,000.00-£45,000.00 per year
Benefits:
* Company events
* Company pension
* Cycle to work scheme
* Employee discount
* Health & wellbeing programme
* Life insurance
* Private medical insurance
* Referral programme
* Sick pay
* Work from home
Schedule:
* Monday to Friday
Ability to commute/relocate:
* Manchester M2 6LW: reliably commute or plan to relocate before starting work (preferred)
Work authorisation:
* United Kingdom (required)
Work Location: Hybrid remote in Manchester M2 6LW
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