Sports Direct is going through a monumental evolution.
We are in a process of change and elevation, we have a new team, a new brand direction, a new look and feel, a new purpose and a new way of doing things.
We believe that Sports is the great equalizer, and this is what our new brand is based upon.
The responsibility:
* Work in collaboration with the Senior Marketing Manager in all of the marketing strategies and activities focusing on Lifestyle each season, driving brand and commercial growth across Sports Direct and USC primarily.
* Manage the planning and delivery of the 360 marketing campaigns from ideation to building integrated launch plans with corresponding budgets, KPIs and deadlines.
* Build outstanding relationships and collaborate with the internal teams, including PR, social, digital marketing, ecomm, email and retail to deliver campaigns across Sports Direct owned channels.
* Be the gatekeeper to Lifestyle seasonal calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department.
* Communicate, align and brief relevant stakeholders on seasonal kick-offs, launches and commercial priorities.
* Attend seasonal sell-in meetings with our commercial team and brand partners to align on priorities and product buys for the seasons ahead.
* Work with internal teams and partner agencies to produce post campaign wrap-up presentations for the business and all brand partners that have invested in the campaign.
* Build collaborative relationships with the Lifestyle marketing counterpart in each of our key brands as well as their wider team. Ensure they are fully bought into our seasonal calendar and marketing strategies/activities.
* Understand brand partner budgets, opportunities and commercial needs and how we can take support and partner on.
Minimum Requirements:
* Full understanding and proven track record of delivering outstanding integrated marketing campaigns.
* Strong knowledge of marketing channels and project management skills.
* Excellent planning and management skills.
* Advanced communicator.
* Passion for Sport & lifestyle/fashion is preferred but not required.
* Keynote/PowerPoint proficiency.
* Prior experience of working in fashion, sport, lifestyle or retail.
* 3+ years marketing experience.
* Enjoys working in a highly collaborative 'best idea wins' environment to execute whilst also juggling multiple priorities.
Benefits:
Along with your benefits package we also offer a wide range of perks for our colleagues:
* Frasers Champion: Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer-nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
* Fearless 1000: By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1 million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance (subject to terms and conditions).
* Frasers Festival: An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
* CEO Sessions: Once a quarter we offer 20 employees the opportunity to attend our
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