As the Manager of Social Media Paid & Display at Virgin Atlantic Ltd, you will have the unique opportunity to lead the transformation of our paid social media strategy and unlock significant growth potential aligned with our brand strategy and business goals. This role goes beyond campaign execution and involves strategic leadership of our brand and social teams in the UK and regional markets, driving the direction and upskilling of teams, and providing thought leadership.
Day to day
* Collaborate closely with agencies and the brand team to create and manage paid social ads on platforms like TikTok and Meta, with a focus on retargeting and prospecting.
* Lead the planning, execution, and optimization of paid social media campaigns across various platforms, collaborating with our media agency and other suppliers to drive innovation and optimization.
* Support brand managers in campaign planning and strategic recommendations across markets.
* Examine campaign performance and offer valuable insights to the brand and media planning teams. Collaborate with the media effectiveness manager to implement effective strategies.
* Drive maximum returns on ad campaigns by collaborating with the effectiveness team to optimize strategies, placement types, and ad formats.
* Work closely with the brand team and social media managers to guarantee timely campaign delivery while meeting predefined performance targets and expenditure guidelines.
* Maintain strong relationships with publisher platforms (Meta, TikTok) to stay at the forefront of new paid media strategies.
* Direct and implement the social paid media strategy at scale, driving optimization of channels and social-first content to increase engagement and conversion.
* Serve as a valuable consultant to other markets, guiding them in effective strategies for paid and display social media to enhance engagement and expand reach.
About you
* Extensive experience of multiple, large scale complex brand campaigns in multiple organisations specialising in Paid Social and Programmatic Display for a leading consumer brand.
* A degree in a relevant subject such as Social Media, Marketing, Communications, Management, Business, or Media Studies.
* An in-depth understanding of the UK social media landscape, including platforms like Facebook, Instagram, and TikTok.
* Proven success and experience managing and planning paid social campaigns in an agency or client-facing role, with knowledge of Facebook Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
* Technical understanding of campaign set up, experience of working with Adobe preferable.
* Proficiency in managing and planning campaigns across various paid social platforms, as well as experience in managing display advertising.
* Experience of working with creative agencies or internal studios to develop best in class social campaigns.
* A solid comprehension of paid social principles and effective strategies.
* A proactive and motivated approach, with the ability to work effectively both independently and collaboratively, and positively impact those in higher positions.
* Knowledge of Social Media landscape in international markets preferable.
* Strong attention to detail and excellent analytical skills.
Our recipe for leadership
At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit.
Be yourself
Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world - no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.
To make your journey with us accessible and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team, (recruitment@fly.virgin.com) feeling confident that we’ve got your individual considerations covered.
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