Role Overview:
Recognised by Berkeley Skydeck and backed by substantial Silicon Valley investment, Socialtrait stands as a beacon of innovation in market research. With our headquarters in San Francisco and teams across the USA, Australia, Europe, and Asia, Socialtrait offers an inspiring opportunity to shape the future of audience insights through the power of Generative AI. Weseek a dynamic Marketing and Sales Specialist to boost brand awareness, establish thought leadership, and drive growth. Join our high-growth AI startup for a chance to grow professionally and gain international exposure.
Key Responsibilities:
● Enhance brand visibility among customers, investors, and industry leaders.
● Position our founders as thought leaders through targeted content and media engagements.
● Execute growth marketing campaigns to drive user acquisition.
● Track, analyse, and optimise campaign performance using advanced tools.
● Build relationships with key stakeholders.
● Organise and participate in industry events, webinars, and conferences.
● Manage the enterprise sales pipeline, from lead generation to deal closure.
● Conduct sales presentations, product demos, and negotiations.
● Develop and manage a robust sales funnel.
● Collaborate with the sales team to refine processes and improve conversion rates.
● Plan and execute marketing events.
● Represent Socialtrait at industry events to build brand presence and generate leads
Key Tools and Knowledge:
● Marketing Automation Platforms: HubSpot, Marketo, Pardot
● CRMTools: Zoho, Salesforce, HubSpot
● Analytics: Power BI, Google Analytics, Tableau, Hotjar
● Social Media Management: Hootsuite, Buffer, Sprout Social
● Content Management Systems (CMS): WordPress, Contentful
● Sales Enablement: Outreach, SalesLoft, Clearbit
● Event Management: Eventbrite, Hopin, Cvent
● Customer Feedback: SurveyMonkey, Typeform, Qualtrics
● Presentation Software: Canva, PowerPoint, Google Slides, Keynote
● Project Management Tools: Asana, Notion
● Video Conferencing Tools: Zoom, Microsoft Teams
● SEOandSEM: Basic understanding to optimise online presence
Expertise Required:
● Growth Marketing: Expertise in growth hacking and customer lifecycle optimisation.
● Brand Positioning: Craft compelling brand narratives and establish thought leadership.
● Enterprise Sales: Proven track record in B2B enterprise sales.
● Data-Driven Marketing: Proficiency in data analysis and decision-making.
● Customer Acquisition & Retention: Develop and execute loyalty programs.
● Market Research: Conduct thorough market research and competitive analysis.
● Digital Marketing: Expertise in SEO, SEM, social media, and online advertising.
● Event Management: Plan and execute successful events.
● International Marketing: Understand global markets and manage cross-border campaigns.
● Tech &AI Industry Knowledge: Strong understanding of market trends, emerging technologies, and competitor offerings.
Qualifications:
● Experience: 3-5 years in tech or AI, B2B SAAS is a must.
● Skills: Marketing and sales expertise, strong communication and presentation skills.
● Global Experience: Working with international clients.
● Education: Bachelor’s in Marketing, Business, or related field. An advanced degree is a plus.
● Willingness to work in flexible shift timings as per company requirements.