Work with both internal and external stakeholders to help ensure that all income generation activities at St Leonards Hospice are promoted effectively through the delivery of impactful marketing and communications campaigns targeting key stakeholders and reaching new audiences. Main duties and responsibilities Creating and implementing communications and marketing plans Plan, implement and deliver communication and marketing campaigns in support of the Hospices fundraising and retail activity. Develop and implement proactive, creative and cost-effective integrated plans, working to set performance targets. Create campaign reviews to highlight impact of campaigns and key learnings and apply that insight to continually improve outcomes in the future. Attend all key fundraising and retail events and new shop openings to manage social media and media activity. Content writing and storytelling Create and write engaging and compelling content which will be used across a variety of on and offline channels (email, poster, leaflets, social media channels and website) to educate donors and supporters about the breadth of our services and how they can support us. Plan and write our supporter newsletter. Continually update and refresh the fundraising and retail pages on our website. Proactively identify stories that are appropriate for media / social media. Speak to patients, families and supporters and write compelling stories. As part of the team, you will be expected to proactively liaise with media to promote our stories and coordinate media interviews. Additional duties Develop and proofread corporate marketing materials such as the Quality Account. Monitor our social media, email and website performance and provide timely analytics. Answer queries which come via email, social media and our website, offering a responsive customer service. Draft and issue internal communications including the monthly staff bulletin. Ensuring we always safeguard our brand. Administrative tasks such as managing our media release forms and photo library.