Where we create: Primarily remote with 1 day per week at HQ based in New Forest, UK.
Who we are:
Passenger is driven by a passion for escapism, connection, and the wellbeing of both people and the planet. As a fast-growing brand in the outdoor sector, we create products that are 'made to roam' and embody a culture that embraces inclusivity and fosters a collaborative team environment. We’re looking for someone who shares our passion for protecting the planet while building something unique and authentic.
The Low down:
A sought-after opportunity has arisen in our legendary brand & marketing team. We’re passionate about escapism, connection, and the wellbeing of ourselves and our environment. In this position, you’ll play a key role in delivering this brand purpose in a direct and rewarding way.
You’ll be responsible for bringing our products to life with great marketing content, initiatives, campaigns, and assets. Passionate about our products, you’ll create the connection between our brand, customer, product USPs, benefits, and create strong reasons-to-buy across all touchpoints.
What you’ll be doing day to day:
1. Craft the product story across all our channels - Develop compelling narratives around key products, highlighting features, benefits, and unique selling points.
2. Market research - Analyse trends, competitor activities, and consumer preferences to shape the product marketing plan.
3. Own the content menu required for each product.
4. Create great product content, on time, on budget, on spec.
5. Work closely with our creative services and production teams on photo & video shoots.
6. Work closely with our design team and copywriters to craft engaging assets.
7. Plan and execute product launches, ensure products go live with all assets in place.
8. Raise the bar, re-work and elevate existing product messaging.
9. Manage the product lifecycle, monitor performance of products and adapt marketing strategies accordingly.
10. Analyse product performance, identify opportunities and have an input on the Go To Marketing calendar.
What you will bring:
1. Passion for our products, delighting our customers and creating reasons to buy.
2. An eye for excellent creative, understanding brand nuances like tone, personality, and visual identity.
3. Analytical, able to read and act on data.
4. Significant experience of influencing multiple stakeholders with competing priorities to achieve the right business outcome including Product, Marketing, Ecommerce, Buying & Merchandising, Customer Services.
5. Self-sufficient executor with a can-do attitude in a challenging and evolving environment.
6. Comfortable working to targets and delivering to deadlines.
7. Demonstrable experience of delivering successful global marketing outcomes through product marketing strategy.
What we offer:
We nurture and empower the whole you – mind, body, and spirit. Our rewards package is designed to fuel your passions, support your ambitions, and cultivate an environment where you can thrive. In addition to a competitive salary, it includes:
* A culture of empowerment, freedom, flexibility, and trust.
* Escapism is serious business for us. We practise what we preach and connect together for quarterly in-person cabin sessions and getting outside. Our HQ is in the New Forest, 5 minutes from the sea.
* Typical Hours: 8.30am - 5.30pm 5 days a week. Primarily remote, with 1 day per week at HQ in the New Forest. We understand we all have lives, so please talk to us about the flexibility you need to be successful in this role, including part-time working.
* Annual Leave: 25 days plus bank holidays + a day for your birthday.
* Very generous staff discount and friends and family discount.
* Private Medical Insurance for you and your dependants.
* Enhanced pension contributions.
* Annual Volunteering Day to support causes that matter to you.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other factors. Any applicant that believes they need reasonable accommodations to perform the duties of this role is invited to discuss this with us and let us know in your application.
Hearing from us: We truly appreciate everyone who takes the time to apply with us, but sadly we won’t be able to provide feedback to anyone who isn’t taken through to the interview. Sometimes it will be the right person, wrong role or time, so please sign up to hear about new roles at https://careers.passenger-clothing.com/ and try again if you see something better suited.
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