Job Description Central Employment are working in partnership with a hugely successful Online Retail & Interiors organisation, as they look to expand there in-house eCommerce and Performance Marketing team. They have a new and pivotal role for a data and insights driven Paid Media Manager, reporting into the eCommerce Manager.
Paid Media Manager profile:
We’re looking for someone to take ownership of my clients PPC campaigns and drive performance across multiple platforms. In this role, you’ll develop and execute strategies that enhance customer engagement, improve conversions, and maximize ROI.
Paid Media Manager responsibilities:
Deep understanding of my clients current paid media/paid search strategies, tools, and processes.
Shadow ongoing campaigns to learn best practices and how the campaigns are structured.
Identify quick-win opportunities and implement early optimizations to enhance PPC performance.
Take ownership of PPC campaigns, ensuring they meet performance targets while aligning with customer intent and behaviour.
Expand paid media efforts across Paid Social Ads, Amazon and AWIN.
Develop and execute testing strategies for creative assets, audience targeting, and bid optimization.
Provide regular performance reports with key insights, test results, and next steps.
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