General information Reference 001813 Publication start date 07/02/2025 Post Description Senior Digital Marketing Executive Closing date 12/02/2025 Location South West, Gloucestershire, Rosehill - Hybrid Job Profile Communications and Marketing - Digital Marketing Title Senior Digital Marketing Executive Contract Type Full Time About us About UCAS UCAS is at the heart of connecting people to higher education. UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers. We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do. Business Unit description Led by Dave Penney, Chief Communications and Marketing Officer. This broad business unit and incorporates the following functions: • UCAS Media education and industry Sales • Education and Industry Marketing • Digital Marketing Operations • Events • Partnerships • Apprenticeships • Public Affairs, Press and Communications • Insights The business unit is set up to deliver against the objectives of UCAS charity and operate UCAS Media (UCAS’s commercial subsidiary) to help fund UCAS’s charitable operations. For the charity, our objective is to provide everyone with the information, advice and guidance they need to make informed decisions on their next steps. We deliver on this via our media ecosystem which consists of information, advice and guidance on ucas.com, our social media feeds across various channels, email, live events and webinars, For UCAS Media, our business objective is to generate revenue through paid collaborations with higher education providers who wish to improve their position in the market, and commercial brands who want to reach students. All brands wishing to use our media ecosystem and insight services must align with our framework. All profits generated are gift aided to UCAS the charity and in turn fund the charitable objectives, such as our recent announcement that students in receipt of free school meals will no longer need to pay the UCAS application fee. About the role Contractual Hours 35.00 About the role To support the Digital Marketing Manager in day-to-day delivery of UCAS Display strategy. Assisting and supporting the Digital Marketing Manager in achieving growth and best practice in display and programmatic channels. Delivering and monitoring performance of campaigns and making optimization recommendations and owning key client delivery within the business. Own the display channel and liaise with stakeholders. You will be passionate and understanding of the digital marketing landscape. Key accountabilities: • Assist Digital Marketing Manager in growing the Digital Marketing strategy. • Be the Display champion for diversifying and maturing the Display and Programmatic products. • Work with the Digital Marketing team to share knowledge and upskill colleagues. • Undertake account health check duties to have oversight of performance across the inventory. • Work with the marketing team to optimise display revenue and enhance display performance. • Manage the day-to-day processes in a smart and effective manner, including forecasting impressions. • Drive performance of campaigns by making detailed recommendations on optimisations. For full job description, please see role profile attached Skills, qualifications, and experience Essential: • 2 years’ experience in a digital marketing role. • Display and programmatic experience, well versed in managing inventory and forecasting. • Strong analytical skills • Track record of delivery in a fast-paced, demanding environment. • Strong communication and interpersonal skills. • Ability to work well in a cross-functional environment with multiple stakeholders. • Excellent data analysis, presentation, written, and verbal communication skills. • Attention to detail in documentation and communication. • Ability to handle multiple projects simultaneously and meet variable deadlines. Desirable: • Experience of using CRM and customer databases. • Media Sales Experience • Programmatic Display Experience • Experience with Google Ad Manager (GAM) for inventory and reporting. • Proficiency in Google Ads for paid search and display campaigns. • Hands-on expertise with Supply-Side Platforms (SSPs) Package Salary - up to £28,000 30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays) Flexibility – UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy A generous pension scheme Hundreds of high street discounts and offers with Perkbox Internal training and development Subsidised gym and café Be rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme Dedicated volunteer employee networks promoting wellbeing, awareness and inclusion