Summary
To support a new marketing strategy and embed approaches that will maximise business development including a new CRM, we are looking for a proactive Engagement and Insights Officer. You'll be vital in helping to measure, evaluate and report on insights and performance to inform marketing and business development activities.
Wage
£17,500 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday, 9:00am - 6:00pm.
40 hours a week
Possible start date
Monday 14 April
Duration
1 year 6 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
* Work with the Marekting Manager on developing audience insights including collating, analysing and presenting data findings.
* Assist with the development, delivery and reporting of marketing activities, using insights to help set targets, monitor digital performance and analyse results.
* Build expert understanding of CRM system, developing the system and processes so that marketing and business development is effectively managed.
* Work closely with colleagues to maintain quality, accurate data and records via the CRM, to help manage customer relationships.
* Support development of suitable tools for monitoring and managing digital activity, including Google Analytics, Looker Studio, Power BI, feeding insights into reports and presentations.
* Manage company website and social media accounts.
* Manage customer journey process on CRM, capturing and managing data effectively.
* Identifying opportunities to improve digital content and implementing changes.
Where you’ll work
One Crown Square
Church Street East
Woking
Surrey
GU21 6HR
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
ZENITH PEOPLE LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
* Your apprenticeship training will be a fully work-based learning programme across 18 months, method to be confirmed.
* Upon completion of your apprenticeship, you will achieve a level 3 qualification as a Multi-channel Marketer.
Requirements
Essential qualifications
GCSE or equivalent in:
* English (grade 4)
* Maths (grade 4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Analytical skills
* Attention to detail
* Communication skills
* Creative
* IT skills
* Organisation skills
* Presentation skills
* Problem solving skills