We are seeking a Digital Marketing Manager to lead the strategy and day-to-day management of our clients paid digital channels, including Google, Meta, TikTok, Affiliates, Display, and SEO.
You will be responsible for driving return on investment and customer lifetime value across both online and in-store channels. This role involves building and evolving their digital marketing function to support business growth in the most cost-efficient way.
In collaboration with the Head of Digital Marketing, you will manage a multi-million-pound budget, handling forecasting, optimisation, and invoicing. You will work closely with marketing and eCommerce teams to deliver traffic, sales, and customer acquisition forecasts for both online and retail stores. Additionally, you will develop and optimise data-driven marketing strategies across various digital channels to expand reach and drive growth.
The ideal candidate will have a proven track record in managing significant digital marketing budgets and a strong understanding of platforms like Google Ads, Meta, and TikTok Ads Manager. You should possess excellent analytical skills, experience in SEO, and a detail-oriented approach to campaign management.