About us...
The Arora Group is one of the largest private owner and
operator of hotels in the UK, with over 6000 rooms in operation across a variety of Global Brands, including Marriott, Hilton, Accor, Radisson and IHG portfolios. Our values
revolve around our people, our guests and achievement through ownership which
has enabled our exponential growth over the last few years.
A bit about what you will do...
Arora Group is looking for an
innovative and passionate Group Marketing & Communications Director to join
the Arora Group commercial team. The group owns a portfolio of 13 hotels
ranging from economy to luxury, and with this role is looking to lead the marketing
& communications function with the goal of increasing direct revenue from
the hotels.
* Drive
the short- and long-term marketing and communications strategies for all
hotels, covering all business segments, with a key focus on the five-star
properties. Working very closely with the on-property marketing teams to
set the direction and budgets to achieve business objectives.
* Support
the development of the marketing strategies and plans for new hotel
openings, driving cross department integration and collaboration.
* The
overall goal for all the hotels is to drive direct revenue from the hotel
websites, therefore the digital strategies need to enable this through
conversion optimisation, SEO, elevating content on the websites, among
other tactics.
* Optimise
any paid advertising campaigns for the hotels via PPC, paid social, print
where relevant, etc.
* Continually
audit and improve the content quality, accuracy, user experience, design,
structure, and conversion rates of all the websites.
* Establish
short and long-term brand partnership relationships with like-minded
brands to strengthen the authenticity of the different brands while
increasing brand recognition and expand customer base.
* Develop
PR and communications strategies for the relevant hotels to get press and
influencer coverage in key online and print publications.
* Calculate
and report on ROI of all paid activity and support hotel teams with
analytics insight where possible.
* Analyse
monthly and yearly key performance indicators (KPIs) to measure the
effectiveness of all marketing, creating reports, and providing actionable
insights to management.
* Work
hand-in-hand with both the Arora Group and hotel marketing teams regarding
overall content strategy, ideation and execution of plans and campaigns.
* Work
closely with several different global brand teams and their in-house
website agencies to keep developing the websites where possible.
* Where
OTAs and GDS systems are used as part of the distribution mix, ensure that
these channels are accurate and optimized, working in close collaboration
with the revenue management teams.
* Act as
brand guardian across all brands and be at the forefront of quality
control.
* Offer
strong leadership, mentoring, and guidance to the team.
More about you...
* Minimum of 10-15 years of relevant hotel
marketing and communications experience.
* Educated to degree level or relevant
digital marketing qualification.
* Strong
analytical skills, data driven thinking and solid knowledge of website
analytics tools.
* Strong knowledge of how to optimize
strategy and conversion.
* Exceptional eye for detail in line
with Arora Group’s and global hotel brands’ expectations.
* Good IT skills, particularly with Microsoft
Power Point, Microsoft Excel and Microsoft Word.
* Excellent interpersonal skills, with
the ability to collaborate with other departments.
* Self-motivated, strong project
management and organizational skills.
* Ability to keep growing as a
marketing professional.
* Exceptional communication skills
(verbal and written) and the ability to deal with people at all levels.
What’s in it for you…
Competitive salary
Holiday – 28 days holiday, enhanced after 5 years of
service.
But there’s more...
* Complimentary on-site parking is
available.
* Discounted employee friends &
family rates at Arora Hotels.
* Food and beverage discounts.
* Christmas gifts and employee
parties.
* Introduce a friend scheme.
* Cycle 2 work scheme.
* UK attraction discounts @ Merlin
Entertainments.
* Taste card.
* Life assurance scheme.
* Wage stream.
* Employee assistance programme.
* Arora star employee recognition.
* Long service recognition award.
Grow with us...
We are growing rapidly and with growth comes advancement
opportunities. Being part of the Arora group there are exciting opportunities
for career progression and development across our properties and brands.