My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive.
This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications.
Responsibilities:
1. Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands.
2. Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms.
3. Produce creative social assets from idea through to visual execution.
4. Influencer research and liaison on gifted and paid posts.
5. Develop relationships with brand ambassadors, negotiate fees and manage budgets.
6. Attendance/coordination of influencer events.
7. Manage the full life cycle of paid social campaigns.
8. Market trend and audience research, creating social ads and formatting, campaign planning etc.
9. Reporting and post campaign analysis market/trend research.
10. Write content for the group’s websites and blogs, plus press releases where necessary.
11. Managing and analyse paid search/PPC.
12. Implement website updates where necessary.
13. Liaising with the UK sales team regularly.
14. Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links.
15. Have an involvement in producing creative visual assets from idea through to visual execution including POS.
16. Liaise with 3rd party agencies on a regular basis.
17. Where relevant support growing overseas distribution through tailored territory support.
18. Research and production of photoshoots to support seasonal launches including model and still life shoots.
19. Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment.
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