Carbase UK Weston-Super-Mare, England, United Kingdom
Marketing Manager (interim)
Carbase UK Weston-Super-Mare, England, United Kingdom
Location: Weston-super-Mare (office based)
Contract: Maternity Cover (12 months), full time
Join Our Award-Winning Team at Carbase!
Carbase are a family-owned business and over the past two decades have become the largest independent pre-owned dealership in the Southwest. Our commitment to excellence has earned us prestigious accolades, including the Great Place to Work award and the People and Culture Award from Autotrader in 2023 and 2024.
We are seeking an experienced and hands-on Marketing Manager to oversee our marketing function during maternity cover. The role is responsible for maintaining brand consistency, executing digital and offline marketing campaigns, and leading a small, office-based team of three.
If you are an experienced Marketing Manager with a passion for digital-first marketing, brand execution, and customer engagement, we’d love to hear from you!
Key responsibilities:
* Digital Merchandising & Vehicle Stock Presentation: Ensure all of our ~2k retail vehicles are correctly marketed across the Carbase website and classified portals (e.g., AutoTrader) with accurate imagery, specification, and pricing.
* Brand & Campaign Execution: Maintain and develop brand presence across digital, social media, and in-store marketing.
* Reputation Management: Oversee customer engagement and online reputation across social media and review platforms.
* Customer Retention & Loyalty Initiatives: Support our Owners Club loyalty and retention programmes, working closely with the group commercial leader. Develop the lifetime retention strategy for our extensive customer base.
* Budget Oversight: Manage marketing activities within an allocated budget, ensuring cost-effective campaign execution.
* Internal & External Communication: Manage the company’s intranet and collaborate with external agencies, including our eCommerce website partner and digital marketing agency.
* Creative & Content Production: Deliver compelling marketing materials, including artwork for finance offers and promotional campaigns. Develop tactical campaigns throughout the year for specific projects.
Person Specification:
* Qualifications:
o Degree in Marketing, Business, or a related field (or equivalent experience).
o CIM (Chartered Institute of Marketing) qualification is desirable but not essential.
o Proven track record in digital marketing, campaign management, and brand optimisation.
o Experience in automotive, retail, or a similar fast-paced industry will be advantageous.
* Software & Tools Familiarity:
o Google Ads & Google Analytics
o Meta Business Suite (Facebook & Instagram Ads Manager)
o Email Marketing Platforms (e.g., Mailchimp, HubSpot, or Klaviyo)
o Website CMS (e.g., WordPress, Magento, or similar)
o Graphic Design & Content Creation (e.g., Adobe Photoshop, Canva)
o CRM & Customer Engagement Tools (e.g., Salesforce, HubSpot, or similar)
o Project & Task Management Software (e.g., Trello, Asana, or Monday.com)
o Previous experience as a Marketing Manager, Digital Marketing Manager, or Campaigns Manager.
o Strong understanding of above-the-line advertising, brand optimisation, and customer loyalty programmes.
o Proficient in digital marketing execution, including PPC, social media, and website merchandising.
o Ability to manage and lead a small marketing team, ensuring alignment with business objectives.
o Experience working with external agencies and partners and other key stakeholders to oversee campaign effectiveness.
o Comfortable in a fast-paced retail or automotive environment, ensuring marketing execution aligns with commercial goals.
Benefits:
* 31 days holiday (increasing to 33 after your 3-year anniversary)
* Access to a Health Cash Plan via BHSF
* Access to company pension scheme
* In-store discounts on car purchases and servicing
* ‘Refer a friend’ scheme
* Health and Wellbeing support via ‘Ben’
* Bike to work scheme
* Access to ‘Money@Work’
* Group and local social events
Seniority level
Mid-Senior level
Employment type
Full-time
Industries
Retail Motor Vehicles
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