Job Title: Trade Marketing Manager – DIY Consumer Products (STANLEY FATMAX & Black & Decker Power Tools and Outdoor)
Location: United Kingdom, Slough
Company: Stanley Black & Decker
About Us:
Stanley Black & Decker is a world-leading provider of tools, storage, and innovative consumer products. Our iconic brands, including STANLEY FATMAX and BLACK & DECKER, empower DIY enthusiasts and professionals alike to create and build with confidence. We are dedicated to delivering high-quality, reliable, and innovative products that inspire creativity and enhance everyday projects.
We are seeking an enthusiastic and results-driven Trade Marketing Manager to lead trade marketing initiatives for our DIY Consumer Products category, focusing on the STANLEY FATMAX and Black & Decker brand Power Tools and Outdoor products. This pivotal role will drive brand visibility, customer engagement, and sales performance across key retail and e-commerce channels in the UK market. The ideal candidate will have a strong background in trade marketing, a passion for the DIY consumer products sector, and the ability to execute impactful marketing strategies.
Key Responsibilities:
Strategy Development and Execution:
* Develop and execute strategic trade marketing plans for the STANLEY FATMAX and Black & Decker branded Power Tools and Outdoor products, aligning with overall business objectives.
* Collaborate closely with sales, product management, and brand marketing teams to create integrated promotional strategies that drive sales growth and market share.
* Identify market opportunities and trends within the DIY consumer segment to inform strategic decisions and enhance brand positioning.
Trade Promotions and Campaigns:
* Plan and manage trade promotions tailored to DIY consumers, ensuring seamless execution across retail and e-commerce channels.
* Coordinate with internal and external stakeholders to deliver best-in-class marketing campaigns and in-store activations.
* Monitor and analyse promotion effectiveness, providing insights and recommendations to improve ROI.
* Build and maintain strong relationships with retail partners and key commercial teams to ensure alignment on marketing objectives and initiatives.
* Develop joint business plans with retail partners to maximize brand presence and sales performance.
* Conduct regular visits to retail locations to assess execution quality, gather consumer insights, and identify opportunities for improvement.
Market Analysis and Reporting:
* Conduct market research to gather insights on DIY consumer behaviours, competitor activities, and industry trends.
* Analyse sales data and market intelligence to evaluate the effectiveness of trade marketing activities and identify growth opportunities.
* Prepare regular reports and presentations for senior management, highlighting key findings and strategic recommendations.
Qualifications:
* Bachelor’s degree in Marketing, Business Administration, or a related field.
* Experience in trade marketing, preferably within the DIY consumer products or power tools industry.
* Strong understanding of the UK retail landscape, particularly within the DIY and home improvement segments.
* Excellent analytical skills with the ability to interpret data and generate actionable insights.
* Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
* Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
* Highly organised, detail-oriented, and capable of managing multiple projects simultaneously.
* Creative thinker with a proactive approach to problem-solving.
* Full UK driving licence.
Why Stanley Black & Decker:
* Competitive salary and benefits package.
* Opportunities for professional growth and development.
* A collaborative and inclusive work environment.
* The chance to work with iconic brands and innovative products in the DIY consumer products sector.
If you are a motivated and strategic marketing professional with a passion for driving business growth in the DIY consumer products category, we invite you to apply for the Trade Marketing Manager position at Stanley Black & Decker. Join us in empowering DIYers to bring their creative visions to life and make a lasting impact on the home improvement industry.
Stanley Black & Decker is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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