Director Customer Relationship Management
Reports to: VP, Growth
Hybrid Role: 3 days in the office a week
Contract type: Permanent, full time
Who We Are:
As one of the fastest growing companies in the UK, we’ve redefined how a for-profit business makes a meaningful social impact. As the first to scale in the UK and reach profitability, Omaze has also raised over £80 million for charities and created close to 40 millionaires through its life changing house and prize draws. In addition to working with beloved charities such as British Heart Foundation, Comic Relief, Alzheimer’s Research UK, RSPCA, and more, Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.
Head to Omaze.co.uk to learn more about our mission.
About The Job
We’re looking for a CRM Director to lead our customer lifecycle strategy and play a key role in unlocking sustainable, data-led growth. Sitting within the Growth team, you’ll be responsible for building and optimizing CRM programs that drive engagement, retention, and lifetime value across channels including email, push, SMS, and in-app messaging.
You’ll work cross-functionally with Product, Brand, Data, and Performance Marketing to develop and deliver personalized, scalable journeys that deepen customer relationships and improve business outcomes. This is a strategic and hands-on role, ideal for someone who thrives in a fast-moving, high-growth environment and is excited by the challenge of scaling customer communications in a performance-driven, mission-led company.
What You’ll Be Doing
* Work closely with the VP, Growth to develop and execute Omaze’s CRM strategy across the full customer lifecycle—from onboarding and engagement to reactivation and loyalty.
* Lead the development of multi-channel campaigns across email, push, SMS, and in-app messaging that drives measurable business impact.
* Build and scale segmentation, automation, and personalization strategies using customer behavior, preferences, and predictive analytics.
* Partner closely with Data and Product teams to enhance CRM infrastructure, tooling, and reporting capabilities.
* Collaborate with Creative and Brand to deliver messaging that’s on-brand, high-performing, and emotionally resonant.
* Own responsibility for CRM OKRs including engagement, retention, LTV, and churn reduction, and consistently optimize against these metrics.
* Manage and mentor a growing CRM team (combination of in-house staff and agency partners), fostering a positive culture of testing, learning, and continuous improvement.
About You:
* Demonstrable experience in a CRM / Lifecycle Marketing director-level role, ideally in D2C, e-commerce, or digital consumer platforms.
* Proven track record of designing and scaling CRM strategies that drive meaningful customer and revenue growth.
* Deep understanding of marketing automation platforms and customer data infrastructure.
* Strong analytical skills—you can dig into the numbers, build reporting frameworks, and turn data into actionable insights.
* A customer-first mindset with an appreciation for brand tone, content, and emotional connection.
* Comfortable in a fast-paced, entrepreneurial environment with the ability to balance strategic thinking and hands-on execution.
Why Join Omaze
Growth – We’re one of the fastest-growing companies in the world which is pretty exciting.
Impact – Join a team of world changers, dedicated to creating a ripple effect of good.
Pioneering – Be part of an exciting mission to disrupt the industry space and craft a new story for charity fundraising.
Culture – We want a world where everyone has a chance. Yes, that means you too. From progression to promotion, we learn fast and grow together, creating opportunities to maximize everyone’s potential.
Our Benefits Package
* Generous stock options scheme
* 30 days annual leave PLUS Bank Holidays
* Annual office closure between Christmas Day and New Year’s Day
* Private medical and dental insurance
* 9% employer pension contributions, when you contribute at least 2%
* £1,200 learning and development budget each year to use on training courses, conferences and professional memberships
* Personal equipment budget to work from home
* Enhanced family leave policies
* Life assurance of 4x your salary
Our hiring process may vary between roles, particularly for technical roles where we may incorporate a technical skills/based interview, but as standard you’ll have:
1. Screening call with one of our in-house Talent Leads
2. First stage interview with the Hiring Manager
3. On-site second stage interview with key stakeholders – this could be other managers, peers or Senior team members.
4. Final stage interview with one of our Execs.
On average, our hiring process takes around 2-3 weeks after your initial screening call.
We hire on a rolling basis, so we’ll close the role when we either a) have enough applications to process or b) have hired someone exceptional to fill the position. You’ll hear from us throughout the process, but if you’ve got any questions, please reach out to us at talent@omaze.com.
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