Marketing manager

The Talent Set are delighted to be working with a fantastic college based in the Blackburn area to find their Marketing Manager. This role will require working on-site 5 days per week.



Acting as one of the main points of contact for marketing across the College, you’ll foster collaboration with internal teams and external partners, ensuring marketing adds value at every level. You’ll also lead efforts to raise the profile of marketing across the organisation and ensure continuous evaluation of activities, demonstrating impact against KPIs and delivering value for money.



Key Responsibilities:



• Lead the planning and delivery of all marketing activities for higher education, further education, apprenticeships, T-Levels, A-levels, vocational/BTEC courses, and commercial provision.


• Develop, deliver, and monitor high-quality, targeted marketing campaigns that drive student recruitment and achieve key marketing objectives.


• Oversee the College's digital presence, ensuring all content is on-brand, engaging, and optimised for target audiences.


• Lead on developing and implementing digital content, including PPC, SEO, social media, and email marketing campaigns, to drive recruitment and engagement.


• Line manage the Digital Content Coordinator, providing guidance, support, and development opportunities to enhance performance and skills.