The PPC Manager will be responsible for continuing our ongoing paid advertising strategy across the group. Through hands-on management and in-depth analysis, the PPC Manager will be able to identify, propose and implement changes and improvements to key fundamentals of our advertising. Ultimately responsible for the KPI success of our PPC advertising, the role holder will optimise PPC investment opportunities to continually improve performance of our eCommerce portfolio.
Duties and Responsibilities
* Responsible for the management and optimisation of PPC accounts and paid advertising, including shopping campaigns across the group.
* Creating, implementing, and testing campaigns across various platforms including Google Ads, Microsoft/Bing Ads and Amazon Advertising.
* Management of Google Merchant Centre and shopping feeds.
* Running and analysis of reports to identify opportunities for investment/divestment such as Search Query Reports, Device Analysis, Impression Shares and more.
* Collaborate with agencies, vendors and partners as required including planning and expenditure.
* Always questioning how we can maximise the benefit of our investment by remaining at the leading edge of advertising techniques across Google Ads, Microsoft Ads and more.
* Running improvement tests across our advertising to find optimal ways of investing more for improved performance.
* Day to day management of direct report(s), setting targets and performance goals.
* Continued professional development and training of the PPC Team.
Person Specification
Qualifications
* Google Ads and Analytics Certified Desirable
Skills
* Strong commercial acumen with an entrepreneurial mindset Essential
* Results driven and highly motivated with a problem-solving attitude Essential
* Sound judgement and the ability and willingness to make decisions Essential
* High level of organisation and the ability to work efficiently and effectively Essential
* Strong budgeting skills, with a skill for categorising spends across key campaign activities and planned outcomes. Essential
* Strategic, pro-active, and able to lead a team with a hands-on attitude. Essential
* Ability to gather, manipulate and analyse data to inform decisions Essential
* Experience of product PPC marketing in a B2B setting Desirable
Knowledge
* Knowledge and working hands-on with Google Ads and Microsoft Ads, including Search, Performance Max and shopping campaigns. Essential
* Working knowledge of Google Merchant Centre and shopping feed management. Essential
* Knowledge and experience of using Google Analytics (GA4) Desirable
Experience
* Extensive experience in pay-per-click (PPC) across Google Ads and Microsoft Ads, including shopping and merchant centre management. Essential
* Hands-on experience of managing paid campaigns (Sponsored Products and Sponsored Brands) across Amazon Advertising. Desirable
* Experience of managing direct report(s) on a day-to-day basis, and structuring development/performance plans. Essential
* Experience working collaboratively with internal colleagues to develop PPC opportunities Desirable
About Poole Bay Holdings
We are leading marketers and manufacturers of a diverse range of products for businesses, schools and government organisations. Established in 1993, Poole Bay Holdings is based in beautiful Poole, Dorset with 120,000 square feet of warehouse, factory and office space, we employ a team of over 200 fantastic people. We offer a friendly, and dynamic place to work where our people are empowered and motivated to act and make a difference.
We are also one of the top spenders with Google within our sector and have regular dedicated face-to-face account management at their offices in London.
What we can offer you:
* Hybrid working (Min 3 days in office per week) upon completion of probation period.
* 25 days holiday (including Christmas closure) rising with years of service, plus bank holidays
* 8% Pension with NowPensions – (3% Employer & 5% Employee)
* Free parking
* New offices with kitchen and break facilities
* Ongoing support, development and training in line with the needs of the person and the business.
Other discretionary benefits may include:
* Annual financial contribution to wellbeing activity (after 1 year of service)
* Bi-monthly ‘attendance’ prize draws (after 1 year)
* Social committee with organised events and activities
* Annual subsidised company events
* Regular subsidised departmental nights out.
How to Apply
To apply, send a short covering letter explaining how you meet the essential criteria set out in the person specification and a copy of your CV to recruitment@poolebayholdings.co.uk
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