Join the passionate team at Blackpool Grand Theatre as our Marketing Manager You’ll be at the heart of our dynamic Audiences, Marketing and Sales team, driving exciting campaigns and supporting our Head of Audiences, Marketing, and Sales to achieve our ambitious vision to be a nationally recognised local resource committed to inspiring a life-long love of [the] theatre. Working with the Data Insights Manager to review website data, Google Analytics (GA4), third party cookies (re-marketing) and HotJar to understand and evaluate the user experience for visitors to our digital platforms, suggesting refinements or upgrades. An understanding of AI tools and its future within the arts using such platform examples as Gemini (Google AI) and Midjourney. This fast-paced role offers the chance to lead and innovate, promoting over 150 productions, theatre tours, internal and external events, The 1894 Club, and award-winning programmes like the Story-led Resilience initiative. If you’re a practical, talented, and organised team leader, come make an impact with us in a fun and engaging environment. The Grand Theatre is the perfect place to elevate your Responsibilities Team Management • Manage the Marketing and Sales teams to achieve agreed targets, focusing on audience development, engagement and ticket sales. • Develop the team to maximise their potential and contribution. • Ensure the Box Office Manager utilises box office systems effectively and optimises sales opportunities, upselling/cross-selling as appropriate. • Provide in-the-moment support and advice to team members in handling challenging communications through traditional and digital channels. Campaign Management • Create campaign plans and commission unique genrebased or season-themed assets to increase the number of audience member visits per year. • Create and implement comprehensive marketing campaigns for a diverse range of shows, while continually tracking success metrics and return on investment (ROI). • Control department budgets. • Build timely and accurate, data-led reports to enable informed decisions about future campaigns and activity. Digital Communication • Checking customer email communications are engaging and effective, optimised for open rates, clicks and ticket sales; monitoring and evaluating their success for continuous improvement. • Dealing with inbound departmental communication, in a timely manner, reaching a point of resolution acceptable to all parties. • Work with the Data Insights Manager to review website data, Google Analytics (GA4), and HotJar to understand and evaluate the user experience for visitors to our digital platforms, suggesting refinements or upgrades. • Regularly monitor and maintain the theatre’s website functionality for 24/7 access, using the CMS and working with our web developers. • In response to real-time data provide direction to the digital communications team for immediate action through social platforms that will address underperformances. • Quarterly review with the Box Office Manager and Spektrix to ensure the theatre is data-compliant and is obtaining customer data at critical customer touch points. Administration • Provide strategic advice and planning for ticketing requirements in collaboration with the Box Office Manager to ensure the best return on investment. • Coordinate campaign assets to the agreed delivery timeline with producers and the Design and Content Officer. • Oversee scheduling of marketing activity, create purchase orders, and asset collection with the Marketing Supervisor. • Manage the Communications and Media Officer in the delivery of media events/interviews/releases and organic social messaging covering all aspects of the theatre including productions, partners, funders and creative development. Content Creation • Collaborate with the theatre’s design agency and Design and Content Officer to create engaging and vibrant marketing materials to manipulate revenue avenues and brand objectives. • Champion and sign off Blackpool Grand Theatre’s brand identity on all theatre materials to maintain brand accuracy and consistency. Event Coordination • Manage the creation and delivery of events and promotions, in a timely manner, with the specific aims of the promotion in mind. All events and promotions should uphold the theatre’s brand identity. • Coordinating the operational aspects of events with third parties. Strategic Focus • Understand the strategic aims of the organisation and how marketing and sales have impacted the theatre’s success. Organisation-Wide • Represent the marketing and sales specialist function when contributing to organisation-wide initiatives. • Demonstrate enthusiasm for exciting developments and initiatives happening within the organisation whilst raising awareness of lead times and the capacity to deliver unplanned activity. • Anticipate and undertake additional duties as required to ensure the smooth running of the organisation. • Adhere to theatre policies and actively participate in team and management meetings to stay aligned with our goals and contribute to our collaborative success. Qualifications Qualifications: • A minimum of 5 GCSE grade A-C passes, including English and Mathematics. Work Experience: • At least 4 years of experience in marketing and sales functions. Team Management Experience: • 1 year (min) leading a team. • Proven ability to lead, motivate, and develop a high-performing team. Problem-Solving Ability: • Effective problem-solving skills. Communication Skills: • Strong verbal and written communication skills, with the ability to effectively handle high-volume inbound communications. Analytical and Reporting Skills: • Ability to build data-led reports. • Demonstrated skill in preparing reports for management use. Adaptable and Proactive: • Proven ability to actively monitor and respond to organisational developments, initiatives, and updates. Campaign Management Skills: • Demonstrated track record in creating and implementing comprehensive marketing campaigns, managing budgets, and tracking success metrics and ROI. Digital Communication Proficiency: • Expertise in optimising customer email communications and evaluating data. • Proficient in developing and implementing cutting-edge social media strategies tailored to current trends and platforms. Content Creation and Branding: • Experience briefing and collaborating with design teams, animators, and videographers. For further information and to apply please visit https://www.blackpoolgrand.co.uk/current-vacancies