Job Description
**Please Note: This is a 100% Working from Office role and is based out of Greenford. Candidates looking for WFH/Hybrid role must refrain applying.
Job Summary:
GEDU is seeking an experienced and strategic Senior Marketing Manager to lead our marketing initiatives, drive brand awareness, and support enrolment growth across our global markets. This role will oversee all marketing activities, from strategy and planning to execution and analysis, ensuring GEDU’s brand remains competitive and impactful in the higher education sector. The ideal candidate will have a strong background in digital marketing, team management, and campaign optimization within the education or edtech industry.
Key Responsibilities:
1. Strategic Planning & Execution:
2. Develop and implement GEDU’s global marketing strategy, aligning with company goals and regional needs.
3. Lead cross-functional marketing projects from conception through execution and performance analysis.
4. Identify new growth opportunities in digital and traditional marketing channels to enhance brand visibility.
5. Digital Marketing:
6. Oversee digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing to drive lead generation and engagement.
7. Optimize website traffic and...