SEO & Content Marketing Executive (E-Commerce)
Company Overview:
Halco Products have been a supplier to major UK retailers for almost 20 years. Our vaping products are marketed under the OK VAPE brand. A market leader, our popular cigalike e-cigarette has been helping people to quit smoking for over 10 years. As a highly profitable business, we have ambitious growth plans, and we are looking for an equally ambitious individual to help us grow our B2C online reach for the e-commerce business by assisting with our Search Engine Optimisation and Copywriting requirements.
Summary:
Working within the e-commerce team of 4, based in our rural offices near Honiton, Devon – the ideal candidate will have experience with SEO and Content Strategy. You will be tasked with content creation, performing SEO audits of the website, monitoring and analysing analytics and data, and assisting in developing a content strategy that will help the business to reach more new customers.
About You:
* A creative and innovative copywriter with proven experience creating content that converts
* Equipped with a good understanding of SEO principles, especially relating to content creation
* The knowledge of using marketing techniques to acquire, grow, and convert customer bases
* An ability to switch between writing styles and tone of voice to suit the audience and platform
* A demonstrated ability to ideate and implement creative digital marketing campaigns
* A proactive and forward-thinking approach to marketing and copywriting
* An adaptable and positive approach with a willingness to learn as you go
Responsibilities:
* Writing SEO copy for the e-commerce channel including landing, category, and product pages
* Writing SEO content for the OK Vape blog
* Planning content strategies to support new product launches and marketing initiatives
* Planning and producing blog and social content to attract and convert relevant audiences
* Collaborating with the E-Commerce Marketing team to implement cohesive content marketing campaigns
* Working with the E-Commerce Team to produce copy for all marketing channels including email and social
* Using SEMrush, Google Analytics, and Google Search Console to analyse campaign effectiveness and proactively optimize content
* Proactively seeking and identifying new marketing opportunities for growth
* Maintaining up-to-date knowledge of the latest laws and regulations in the vape space
Person Specification:
We are looking for someone who is a self-starter, ambitious, motivated, proactive, and works well in a team as well as on their own. The successful candidate should have a specific interest and experience in the creation and optimisation of compelling content, primarily written blog posts, helpful content, product descriptions, and working with internal and external resources. We welcome applicants with a range of other relevant experience in addition to copywriting skills - across technical, marketing, agency, in-house, and creative fields. If you don’t tick all the boxes, we still want to hear from you.
Salary: Dependent on experience.
Start Date: Flexible.
Interview Process:
* Submit your CV and cover letter
* Interview with the Digital Marketing Manager, Web Development & Digital Experience Manager and COO
* We will ask you to take part in a real-world copywriting task
* Second interview with the COO
Job Type: Full-time
Schedule:
* Monday to Friday
* Must be able to commute to EX14 4TP Monday to Friday.
Experience:
* Copywriting: 2 years (required)
Seniority Level: Entry level
Employment Type: Full-time
Job Function: Marketing and Sales
Industries: Retail Health and Personal Care Products
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