Role Title : Interim Social Media Officer Reports To : Retail Marketing Executive Division : Central Services Team : Communications and Marketing Location : Cannock Head Office Salary: £22,000 About Newlife As one of the UK’s leading charities providing essential specialist equipment to disabled and terminally ill children, Newlife is dedicated to making life better for the families we serve and for the people who help us make that happen. Through grants and emergency equipment loans, we ensure children get the vital equipment they need when they need it, while our free nurse helpline offers crucial support and information – as well as a listening ear. Our campaigns give disabled children and their families a voice, even helping change laws to benefit the families we serve. We also support adults with additional needs with volunteering and employment opportunities, offering career development pathways. We are not like any other charity. All the stock in our stores is new, donated by retailers, allowing us to create a heaven for bargain hunters and savvy shoppers who want high-street and designer products at discounted prices. ROLE PURPOSE To plan, implement, and create content for Newlife’s social media platforms, collaborating closely with the Retail Marketing Manager, Charity Marketing Manager, and Digital Marketing Manager. This role involves creating and posting content, managing community engagement, and working with the wider team to develop social media strategies that align with Newlife’s tone of voice and brand guidelines. ROLE KEY ACCOUNTABILITIES Drafting communications in various formats for all charity social media platforms, covering fundraising, volunteering, retail, and events. Analyzing target audiences and collecting data to shape strategies. Experience using social media management tools like Hootsuite, Meta Business Suite (or similar), and Canva. Strong written and verbal communication skills. Developing social media content that is engaging, relevant, and appealing to a diverse range of followers, including clients, customers, families, professionals, potential funders, and the general public. Actively monitor social media trends and relevant news, and report findings to the marketing team. Experience with copywriting, including the ability to adjust content to maintain the brand's tone of voice and follow brand guidelines. Exceptional organizational skills, including the ability to create and manage content delivery plans. Attending meetings and taking notes when required. Providing prompt and effective communications and customer service. Meeting deadlines consistently. Maintaining excellent customer service standards. Demonstrating creativity and developing fresh ideas to enhance brand visibility across social media platforms. Familiarity with multiple social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok. Ability to work independently and manage workloads while also collaborating effectively as part of a team. Friendly, approachable demeanor. Proactive and enthusiastic approach to work. Keen attention to detail. Capacity to thrive in a fast-paced work environment. Ability to work confidently and collaboratively with colleagues. Proofreading and editing skills. Video and photography skills are required. Developing and managing social media ads and reports across platforms. Strong IT skills. TEAM MEMBER REQUIREMENTS Qualifications & Training : Communications/Marketing Qualifications (desirable) Knowledge & Experience : Experience in managing social media platforms Experience in customer service Skills : Strong literacy and IT skills Excellent communication skills Attributes : Creative Organized Proactive