Reporting to the Marketing Manager, you will be required to create and deliver across all aspects of the marketing mix and PR programmes. This challenging role requires a self-motivated team player, with a can-do attitude, who works well in an extremely busy environment. You should be professional, articulate and possess excellent written and verbal communication skills combined with the confidence to deal with people at all levels, both internally and externally.
You must be able to demonstrate a strong record of achievement in successfully developing, improving, and implementing all forms of marketing programmes and platforms, collateral materials and content-driven marketing.
Outline of main responsibilities:
Work alongside the Marketing Manager to:
* Work with a full understanding of the importance of maintaining the corporate brand.
* Create and deliver marketing activities in accordance with the company marketing plan.
* Deliver all forms of marketing campaigns, measure effectiveness and propose improvements based on outcomes and associated metrics.
* Plan and deliver physical and digital exhibitions and events programmes.
* Deliver social media across all B2B platforms (LinkedIn, Twitter etc); plan, schedule and copywrite content.
* Script and produce printed and digital materials.
* Liaise with internal experts to generate accurate industry and thought leadership technical content.
* Assist in the delivery of PR programmes to match the company marketing focuses.
* Work with creative agencies, designers, suppliers, and providers to maintain the corporate brand within their deliverables.
* Work with the marketing team in the development of collateral and content for presentations, videos, and other multi-media activities.
* Liaise with the external sales team and product development managers to identify projects and products suitable for external and internal promotion.
* Input, import, maintain client contact data gained from marketing activities within the CRM database (Salesforce) to deliver clarity, integrity and consistency of data.
Vital professional expertise:
* A minimum of three years' experience in a PR and marketing role.
* Proven experience in maintaining and delivering marketing and PR strategies to meet company objectives.
* Advanced knowledge of platforms and applications such as Photoshop, PowerPoint, and video editing software.
Key attributes:
* Ability to work to deadlines and respond well under pressure.
* Highly creative mind.
* Lateral thinker.
* Motivational approach.
* Organised and methodical with diligence and attention to detail.
* Professional and diplomatic.
Relationships:
Engage with multiple stakeholders throughout the business, working to proactively establish and maintain effective working team relationships throughout all departments, with the emphasis upon:
* External sales team.
* Research and development managers.
* External specifiers of roofing systems.
Working alongside myself, you’ll be involved in gaining an insight into what our competitors are doing and identifying opportunities, to help maximise our exposure across the construction industry and building refurbishment sector.
Your main responsibilities will be to maintain a high level of communication and information with new and existing clients through a multi-channel approach.
Fitting into a team environment is key, you’ll need to be a team player working alongside a direct marketing team of three and a wider department of eight.
One last thing, we work hard but also have fun too, creating a great work-life balance, so if the above excites you and you want to be part of a fast-paced, successful team that sets the benchmark for others to aspire to, then I would very much like to hear from you.
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