The Commercial Product Specialist supports and trains the Lely Centers on the specific Lely solutions within their portfolio and the use of the Lely commercial tools. They support the Lely Centers with commercial activities and transfers product knowledge in order to achieve maximum market potential. Main Tasks Core Competencies ➢ Good Communicator ➢ Good influencing skills ➢ Good presentation skills ➢ Good I.T. and Microsoft office skills ➢ Good co-ordination and organisation skills ➢ Good analytical skills Mobility Requirements (requirement for national/international travel) ➢ Must hold clean, valid driving licence ➢ Flexible and able to travel often ➢ Must hold a valid passport Key Responsibilities Training support • Provide training to Lely Center Sales Advisors, Customer Care Managers and Service Managers on Lely solutions, sales tools and transferring product knowledge. • Training and coaching of Lely Center Sales Advisers and managers through different means including co-travelling. • Listen to Lely Center, stakeholder and market feedback creating strategy to overcome risks to adoption. • Acts as point of contact for the Lely team and the Lely Center network concerning commercial and technical questions about the Lely product range. • Preparation of training material relevant to the business segment. • Coordinates updates and upgrades concerning product improvements to the Lely Centers. • Coordinating the certification of new and existing Lely Center Sales Advisers. • Monitor sale pipeline, accurately reporting KPIs to Proposition Manager Milking & Digital. • Innovate, execute and record commercial activities in line with the corporate strategy. New Product Introduction • Ensure the New Product Introductions from Lely are correctly implemented within portfolio segment. • Responsible for the preparation and adjustment of training materials based on Cluster input; Distribution Development • Coaching Lely Centers and employees to professionalism in respect to the Franchise agreement. • Support the sales funnel management in Lely Center and assure use of CRM tooling. • Assist in the development of Lely Center Area Development Support Budget Plans. Stakeholder Management • Actively grow Lely’s market leading reputation in the field while maintain industry relations. • Continuously inform Lely Centers and report to Cluster about market trends, solutions, management practices. Management & Organisation • Develops and executes marketing actions within the marketing plan (e.g. advertisements, articles, press releases, national shows, open days, farm visits); • Provides input for drawing up the Cluster and Lely Center budgets based on market data and analysis. • (Cluster) market analyses and local market knowledge. • Monitors that sales and marketing activities are (correctly) registered in the CRM system We Offer Job Title: Commercial Product Specialist Feeding Location: Home/Field Based – Must be able visit the office when required Reports to: Proposition Manager Feed and Manure Hours of Work: 37.5 hours per week Benefits: Competitive Salary/Car Allowance/26 days holiday bank holiday/Company doubles employees pension contribution to a max 12%/Employee event days/Wellness and Wellbeing support. Staff Responsibilities: None Contact information This job description is not intended to be an exhaustive list of duties to be performed by the employee and may be altered to reflect the business needs of the company If you feel this is you, please email a copy of your CV to Wendy Brady, HR Specialist: atlcareerslely.com Our Organisation / The Department The Commercial Product Specialist is part of Cluster Atlantic covering the UK & Ireland territory. The Cluster is responsible for supporting, steering and growing our Premium Distribution Channel. • The Commercial Product Specialist reports to the Proposition Manager Feed and Manure • The Feed and Manure Team consist of Customer Product Specialists, Farm Management Support, Technical Support plus Marketing and CRM and other Shared Services. who are together responsible for the entire Lely product lifecycle for Milking & Digital. • Commercial Product Specialist (CPS) is expected to have extensive knowledge of one or more specific products from the Lely product portfolio, which makes them a specialist. • The Commercial Product Specialist works with product management at Lely International and other departments