A well-established British heritage brand, renowned for its premium apparel, is seeking a strategic and results-driven Head of Ecommerce and Digital. This pivotal role will drive the brand's online growth, focusing on optimising digital strategy, enhancing customer experience, and maximising revenue.
The client, with a rich history spanning over a century, has experienced significant online expansion and now seeks a seasoned digital leader to further accelerate its digital transformation. The successful candidate will be responsible for developing and executing a comprehensive 360-degree digital strategy, encompassing ROAS, CRM, UX, and conversion optimisation.
This role requires a candidate with a proven track record of significantly growing an online e-commerce business. They will possess strong analytical skills, a deep understanding of customer behaviour, and the ability to manage a substantial P&L. The individual will lead demand forecasting, budget allocation, and revenue optimisation, ensuring alignment with overall business objectives.
Key Responsibilities:
* Developing and implementing the end-to-end digital strategy.
* Driving revenue growth, profitability, and customer lifetime value.
* Managing the P&L for Ecommerce, Digital Marketing, and CRM.
* Leading demand and customer behaviour forecasting.
* Overseeing performance marketing and paid media strategies.
* Developing and implementing CRM and lifecycle marketing initiatives.
* Leading website and digital roadmap development.
* Developing and executing an international online growth strategy.
* Managing website localisation and payment gateways.
* Utilising analytics and data to enhance the customer experience.
* Collaborating with the Web Development team to improve website functionality.
Skills and Experience:
* Bachelor’s degree or higher in marketing, business, or a related discipline.
* Extensive experience in growing an online e-commerce business.
* Strong expertise in ROAS, CRM, UX, and conversion optimisation.
* Proficiency with Google Analytics and other relevant analytical tools.
* Working knowledge of Artificial Intelligence and its application in e-commerce.
* Excellent organisational, analytical, and communication skills.
This is an excellent opportunity for a dynamic digital leader to make a significant impact on a prestigious British brand.
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