Description
Who We Are
VP Supply Corp is a leading wholesale distributor specializing in plumbing, HVAC, electrical, kitchen, and bath products. With a strong reputation for service, expertise, and innovation, we continue to grow and expand into new markets. We are seeking a Marketing Manager to take ownership of our marketing efforts, driving brand awareness, customer engagement, and sales growth.
Position Summary
As the sole marketing professional at VP Supply, the Marketing Manager will develop and execute strategic marketing initiatives that align with business goals. This role requires a hands-on, adaptable professional who can manage campaigns, analyze market trends, and collaborate across departments to enhance our brand presence.
Key Responsibilities
* Develop Marketing Strategies: Create and implement marketing strategies to promote products, strengthen brand positioning, and support business objectives.
* Manage Marketing Campaigns: Plan and execute promotional and advertising campaigns, including selecting the most effective media channels.
* Analyze Market Data: Assess the success of marketing efforts using data-driven insights and make strategic adjustments as needed.
* Budget Oversight: Manage marketing budgets, including co-op funds and customer event sponsorships, ensuring cost-effective initiatives.
* Cross-Functional Collaboration: Work closely with sales, product development, and external partners to align marketing efforts with company goals.
* Event Planning & Execution: Organize and manage key customer events, such as trade shows, golf tournaments, and other promotional experiences.
* Marketing Strategy Reporting: Provide leadership with updates on campaign performance, market trends, and promotional strategies.
Requirements
Qualifications & Skills
* Proven experience in developing and executing marketing strategies and campaigns.
* Strong analytical skills to assess campaign effectiveness and optimize strategies.
* Excellent communication and project management abilities.
* Proficiency in CRM tools, digital marketing platforms, and social media advertising.
* Ability to work independently and manage multiple projects simultaneously.
* Experience managing budgets and optimizing marketing spend.
Preferred Qualifications
* Experience in B2B marketing, wholesale distribution, or a related industry.
* Interest in growing a marketing function, with potential for future team leadership.
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