Job Description
£37,000-£45,000 (Dependent on experience)
E Commerce & CRO Lead - 12 month FTC
Salary £37,000- £45,000 (Dependent on experience)
12-month Fixed Term Contract
FT- 35 hours per week
Hybrid - London/Folkestone - Travel to the Folkestone/London Office a couple of times per month
Here at Saga, we are looking for an Ecommerce & CRO Lead to join us. This will be a hands-on delivery role, leading the management of Saga’s online Quote & Buy journeys and customer account area. You will take responsibility for the day-to-day operation of our core systems ensuring all development, issues and change are appropriately managed and act as a lead representative for Digital Marketing to drive real customer experience and business benefit for our insurance business.
This will be a varied role that will work cross-functionally and help set the strategy for the team on the customer journey. You’ll utilise our Adobe Analytics and Target tools together with our session replay tool Medallia and other data sources to help understand our insurance customers' experience online, highlighting key customer experience issues and opportunities to be addressed by implementing an optimisation & personalisation roadmap of activities, working together with the wider marketing, IT, product, and project teams.
We need you to have experience in an eCommerce, Conversion Rate optimisation or digital product role where you champion the user experience every day. You will need to have used digital analytics, testing and replay tools and demonstrate a working knowledge of how to extract and manipulate data and insights from these tool sets. Any experience within digital project and or product management, working within a fast-paced, scrum environment and demonstrate strong stakeholder management and collaboration and presentation skills to drive performance and innovation.
Role Responsibility
1. Be the Subject Matter Expert for Saga’s online quote and buy digital journeys and online self-service account area – leading on the scoping and delivery of optimisation activities and support the eCommerce & CRO Manager with wider BAU change stack.
2. Use your knowledge and experience of Conversion Rate Optimisation to challenge/propose ways that the online customer journey can be improved and optimised, whilst always championing the optimal user experience.
3. Manage the delivery of these improvements from planning, briefing, development, QA and analysis in collaboration with IT teams in a scrum team format.
4. Support the planning, delivery and forecasting of the CRO programme ensuring that deadlines are met and considering all elements of project deliver to mitigate risks/changes throughout the process.
5. Manage relationships and communicate with stakeholders across various levels (exec to director) as well as working with external partners, agencies and consultants.
6. Actively report on the performance of the online quote and buy digital journeys and online self-service account area into the wider marketing team and collaborate on opportunities to improve core KPIs.
7. Provide advice and input into other areas of marketing, campaigns and projects recommending UX/UI/digital experience best practices.
The Ideal Candidate
1. Knowledge of latest digital trends and competitor analysis.
2. Experience with Analytics & A/B testing tools.
3. Adobe Experience cloud experience desirable but demonstrating experience with other digital experience analysis tools.
4. Project/Product management experience.
5. Excellent communication & interpersonal skills.
6. Proactive mindset.
7. Analytical and strategic thinking.
8. HTML/CSS experience.
9. Use of dev tools in web browsers, working with data layers and web tools.
10. Ability to create a strategic test and learn plan.
11. Collate and communicate results of AB testing (MDE, statistical significance).
12. Experience running/inputting into a CRO strategic programme.
13. Experience using analytics tools e.g. Google analytics.
14. Working with CRO tools e.g. Adobe Target/Tealium.
15. Have a working knowledge of HTML/CSS and JS/jQuery.
Package Description
Everyday our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, that’s why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE TO ALL COLLEAGUES:
1. Our working week is 35 hours per week, these can be worked flexibly to suit your working style.
2. 25 days holiday + bank holidays.
3. Option to purchase additional leave up to 5 extra days.
4. Pension scheme matched up to 10%.
5. Life assurance policy on joining us.
6. Wellbeing programme.
7. Colleague discounts including family discounts on cruises and holidays.
8. Range of reductions and offers from leading retailers, travel groups and entertainment companies.
9. Enhanced maternity and paternity leave.
10. Grandparents leave.
11. Company performance-related annual bonus - Up to 5%.
12. Income protection.
13. Access to Saga Academy, our bespoke learning platform.
About the Company
Over the past 70 years we have become the UK’s specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.
At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value not just because it is the right thing to do, but because diverse teams perform better. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of inclusivity. We are an official Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required. For more information on our DEI policies please visit our Saga Careers page.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
Job Reference: saga/TP/40191/3198
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