{"title": "Marketing Campaign Lead", "description": "
Job Summary
Astute People's Renewables team is partnering with a dynamic FTSE250 renewable energy provider to recruit for a Marketing Campaign Lead for their office in Norwich or Aberdeen.
This role will deliver global campaigns on priority issues to achieve strategic goals and maximize marketing ROI.
Key Responsibilities
* Define the framework and portfolio structure for integrated business line campaign areas.
* Develop and implement a comprehensive media, marketing, PR, and communications strategy, including an annual implementation plan.
* Provide long-term horizon scanning for campaigns, identifying risks and opportunities, and managing short-term planning.
* Plan marketing communications by setting objectives, gathering audience insights, and selecting digital channels.
* Conduct research to understand audiences and the potential impact of strategic communications.
* Own the company and business line narrative and messaging for each campaign area managed.
* Develop persuasive copy for all content produced.
* Oversee third-party content quality, ensuring adherence to style guidelines and brand identity.
* Develop evaluation measures to collect, analyze, and report on communications activities.
* Report on campaign ROI and provide recommendations for improvements.
* Build external alliances and relationships with decision-makers to support the mission.
* Develop a communication plan to promote campaign priorities and organizational change.
* Manage the annual campaign budget with the head of marketing communications.
Requirements
* Degree, diploma, or qualification in marketing or proven relevant experience.
* Minimum of five years of marketing or campaign management experience with a proven track record of achievement.
* Experience in the renewables, oil and gas, or marine construction industries is desirable but not essential.
* Expertise in devising and implementing marketing and campaign strategies for technical portfolios.
* Hands-on experience with digital platforms.
What We Offer
* Salary of £58,000
* 34 days holiday (Including 4 fixed Bank Holidays)
* Pension Scheme
* Life Assurance
* Employee Assistance Programme
* Enhanced family policies
* Private Medical Healthcare
", "company": "Astute People", "location": "Norwich or Aberdeen"}