Wyndham Hotels and Resorts is now seeking an Ecommerce Specialist EMEA to join our team in London, United Kingdom.
Job Summary
Reporting to the Ecommerce Manager EMEA, you will assist with the day to day management and optimisation of ecommerce initiatives and website content across Europe, Middle East, Africa and Eurasia (EMEA).
The Ecommerce Specialist EMEA will be the subject matter expert for anything related to the brand website and app in EMEA, including content management, translation, bug troubleshooting and optimisation.
Responsibilities
Website and Content Management
:Owning the merchandising calendar for all EMEA websites and making updates using the CMS.
:Working with regional stakeholders to ensure content is up:to:date and relevant across regional websites.
:Manage all EMEA digital content requirements, in collaboration with the headquarters Digital Content team.
:Contribute to Digital work:streams with US counterparts including content management, translation, website development, SEO, UAT.
:Collaborate with US counterparts to ensure websites and apps are optimised for EMEA audiences. Manage ongoing technical and content support for translated websites.
:Create landing pages as needed for promotions, campaigns and closed user group initiatives.
Hotel/ Client Relationship Management
:Providing support to hotels with regards to Brand Website and digital marketing.
:Reviewing and reporting on hotel Brand Website performance to internal stakeholders as well as hotels.
:Providing guidance to hotels with respect to independent local hotel websites.
Data and Analytics
:Weekly and monthly monitoring of website performance with Adobe Analytics and other digital measurement tools when required.
:Provide recommendations to increase revenue from website optimisation/ UX/ Conversion rate optimisations/ landing page creation.
:Create and update a template of core website(s) KPIs including targets vs actuals.
Complexity
The activities of the Ecommerce Specialist EMEA will have an impact on the company's commercial success, particularly in relation to the key objective of increasing direct contribution. The role requires a proactive approach with a combination of regular daily tasks, large complex projects, collaboration with headquarters teams and communication with key franchisee contacts.
Scope/ Financial Responsibility
This role does not require the management of a budget or cost centre.
Abilities/ Key Competencies/ Skills
Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham Hotels and Resorts Count on Me Service Culture to be responsive, respectful and deliver a great experience. This will form the cornerstone of their approach as they carry out all tasks with the Count on Me Building Blocks in mind; Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.
:Analytics orientation : able to interpret data to define direction, key drivers and objectives.
:Financial acumen : able to set forecasts and budgets to drive financial performance.
:Cultural awareness : able to navigate different cultural environments, anticipate differences.
:Communication : strong interpersonal skills and able to communicate in writing, verbally and present throughout all levels of the organisation and externally.
:Resolution focus : results:oriented with the drive and tenacity to deliver as well as to overcome potential obstacles with positivity and maintaining motivation.
:Autonomy : able to prioritise high:return opportunities and multi:task without intervention.
:Flexibility : copes well with a changing landscape and shows drive, initiative, creativity and problem solving, adjusting course when necessary.
:Relationships building : easily builds trust and credibility with clients, colleagues and key stakeholders.
:Structured : able to est